Upgrade your cookouts this year with these
delicious, fan-favourite plant-based protein options from Beyond
Meat®, available at thousands of grocery stores and
restaurants nationwide
TORONTO, June 7, 2022
/CNW/ - Beyond Meat, Inc. (NASDAQ: BYND), a leading plant-based
protein company, announces the newest versions of its iconic Beyond
Burger® and Beyond Beef®. Better-for-you
compared to regular ground beef and juicier than ever before, these
new plant-based innovations are arriving just in time for sunny
days and barbecues. Canadians everywhere can now find these
game-changing plant-based protein options in thousands of grocery
stores and restaurants across Canada.
Crafted to have the meat-like taste, flavour and texture of
traditional animal meat, the Beyond Burger and Beyond Beef offer an
easy and delicious way to incorporate plant-based protein into
summertime classics like backyard burgers and kebabs. Now even
juicier and more satisfying than ever, the latest and greatest
Beyond Burger and Beyond Beef instantly upgrade any grilling recipe
with simple, plant-based ingredients that require no sacrifice on
mouth-watering taste or beloved culinary traditions - and Canadians
agree! Beyond Meat is the number one selling brand in the
refrigerated plant-based protein category in grocery stores and the
crowd-favourite Beyond Burger is the number one selling product in
the category1.
To celebrate the launch, Beyond Meat partnered with well-known
entertainer Kevin Hart, who's an
avid fan of the brand's products. Hart stars in Beyond Meat's new
summer grilling campaign to showcase how choosing a delicious
plant-based burger for your next summer barbecue can have a big
impact when it comes to your health and the health of our
planet.
"With Beyond Meat, I love that my family and I can enjoy all the
foods we love – like grilled burgers in the backyard – but do so in
a way that's better for us without feeling like we're sacrificing
anything," said Kevin Hart. "As a
long time partner, I jumped at the opportunity to be a part of this
summer grilling campaign to inspire more people to try Beyond
Meat."
The new, even juicier Beyond Burger and Beyond Beef available in
Canada contains 45% less saturated
fat compared to regular ground beef and no cholesterol, soy,
gluten or GMOs while respectively packing 20g and 18g of protein
per serving derived from simple, plant-based ingredients like peas
and rice.
"With every exciting iteration of the Beyond Burger and Beyond
Beef, we continue to make strides towards our North Star of creating a plant-based protein
that is indistinguishable from its animal protein equivalent," said
Dariush Ajami, Chief Innovation
Officer, Beyond Meat. "Our team's unique ability to recreate the
flavour, aroma, appearance and texture of traditional animal meat
continues to push the boundaries of plant-based protein."
1 NielsenIQ MarketTrack, Item
Ranking, Meat Alternatives, L52W PE April 30, 2022
|
Beyond Meat proudly produces the Beyond Burger and Beyond Beef
in Canada, offering a delicious
way for Canadians to support local while enabling Beyond Meat to
reduce the environmental footprint of its operations. Beyond Meat
products are not just better for you but also better for the
planet, with the original Beyond Burger requiring 99% less water,
93% less land, 90% less greenhouse gas emissions and 46% less
energy to produce than a ¼ lb. U.S. 80/20 beef burger.
In addition to partnering with Kevin
Hart, Beyond Meat is joining forces with Live Nation Canada
to become the exclusive plant-based protein available across six
Toronto Live Nation concert venues, including Budweiser Stage and
Echo Beach. With 63 per cent of
music fans considering themselves "foodies" the partnership is an
exciting new opportunity for Beyond Meat to reach more Canadians
and make it easier than ever for flexitarians to try the delicious
new Beyond Burger at this year's hottest concerts and events.
Canadians everywhere can find the newest version of the Beyond
Burger and Beyond Beef at select grocery stores and restaurants
nationwide. Visit Beyond Meat's store locator to shop now. For
grilling inspiration, visit Beyond Meat's recipe page.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is
a leading plant-based protein company offering a portfolio of
revolutionary plant-based protein made from simple ingredients
without GMOs, no added hormones or antibiotics, and 0mg of
cholesterol per serving. Founded in 2009, Beyond Meat products are
designed to have the same taste and texture as traditional
animal-based meat while being better for people and the planet.
Beyond Meat's brand commitment, Eat What You Love™, represents a
strong belief that there is a better way to feed our future and
that the positive choices we all make, no matter how small, can
have a great impact on our personal health and the health of our
planet. By shifting from animal-based meat to plant-based protein,
we can positively impact four growing global issues: human health,
climate change, constraints on natural resources and animal
welfare. As of March 2022, Beyond
Meat had products available at approximately 135,000 retail and
foodservice outlets in over 90 countries worldwide. Visit
www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and
#GoBeyond on Facebook, Instagram, Twitter and TikTok.
Beyond Meat Forward Looking Statements
Certain
statements in this release constitute "forward-looking statements."
These statements are based on management's current opinions,
expectations, beliefs, plans, objectives, assumptions or
projections regarding future events or future results. These
forward-looking statements are only predictions, not historical
fact, and involve certain risks and uncertainties, as well as
assumptions. Actual results, levels of activity, performance,
achievements and events could differ materially from those stated,
anticipated or implied by such forward-looking statements. While
Beyond Meat believes that its assumptions are reasonable, it is
very difficult to predict the impact of known factors, and, of
course, it is impossible to anticipate all factors that could
affect actual results. There are many risks and uncertainties that
could cause actual results to differ materially from
forward-looking statements made herein including, most prominently,
the risks discussed under the heading "Risk Factors" in Beyond
Meat's Annual Report on Form 10-K for the year ended December 31, 2021 filed with the U.S. Securities
and Exchange Commission ("SEC") on March 2,
2022, and the Company's Quarterly Report on Form 10-Q for
the quarter ended April 2, 2022 filed
with the SEC on May 12, 2022, as well
as other factors described from time to time in Beyond Meat's
filings with the SEC. Such forward-looking statements are
made only as of the date of this release. Beyond Meat undertakes no
obligation to publicly update or revise any forward-looking
statement because of new information, future events or otherwise,
except as otherwise required by law. If we do update one or more
forward-looking statements, no inference should be made that we
will make additional updates with respect to those or other
forward-looking statements.
SOURCE Beyond Meat