KITCHENER, ON, July 12,
2022 /CNW/ - HIGHLIGHTS:
- Waterloo Brewing is partnering with Concordia Club as their
Oktoberfest domestic beer, cider and ready to drink provider over
the next three years
- 'Home of Oktoberfest' since 1967, Concordia Club is one of
Canada's most celebrated fest
halls
Dust off your lederhosen and practice your "Prost!" – Waterloo
Brewing and Concordia Club are teaming up to make Oktoberfest extra
delicious.
To celebrate this year's Oktoberfest in Kitchener-Waterloo, Concordia Club will be
serving up Waterloo Brewing's favourite craft brews, coolers
and seltzers. And don't forget the bratwurst and
sauerkraut.
"The Concordia Club strives to preserve and enrich the community
in the German culture, heritage and traditions," said Rob Kerr, President of Concordia Club. "This
adventure with Waterloo Brewing is an exciting way for us to let
everyone share in a great partnership of two local businesses that
have a long history in the community."
Concordia Club has been a pillar in the community through their
events and support of local clubs and causes but is most fondly
known for their Oktoberfest festivities. The authenticity and fun
they bring has helped to make the Kitchener-Waterloo festival the largest
Oktoberfest outside of Munich,
Germany!
"Nothing says 'Oktoberfest' better than delicious, high-quality
beer," said Kim Mannerow, Director
of Marketing at Waterloo Brewing. "And there's no better way to
celebrate Oktoberfest in Kitchener-Waterloo than with a beer brewed
right here by Waterloo Brewing. We know our brews will delight and
satisfy even the most seasoned festival goers."
"There's something special about this partnership" said
Jim Manz, VP of Sales and Key
Accounts at Waterloo Brewing. "Concordia Club is the original host
of Kitchener-Waterloo's
Oktoberfest, and Waterloo Brewing is Ontario's original craft brewer. It's a
natural collaboration that speaks to the history of the community
and our strong brewing heritage."
Come say cheers and celebrate a truly local and authentic
Oktoberfest with a stein of Waterloo beer at the Concordia Club
from October 7-15. Tickets now on
sale. Just follow the lederhosen!
About Waterloo Brewing
Waterloo Brewing Ltd. is Ontario's largest
Canadian-owned brewery. The Company is a regional brewer of
award-winning premium quality and value beers and is officially
certified under the Global Food Safety Standard, one of the highest
and most internationally recognized standards for safe food
production. Founded in 1984, Waterloo Brewing was the first craft
brewery to start up in Ontario and is credited with
pioneering the present-day craft brewing renaissance
in Canada. Waterloo Brewing has complemented its Waterloo
premium craft beers with the popular Laker brand. In 2011, Waterloo
Brewing purchased the Canadian rights to Seagram Coolers and in
2015, secured the exclusive Canadian rights to both LandShark® and
Margaritaville®. In addition, Waterloo Brewing utilizes its
leading-edge brewing, blending, and packaging capabilities to
provide an extensive array of contract manufacturing services in
beer, coolers, and ciders. Waterloo Brewing trades on the TSX under
the symbol WBR. Visit us at www.waterloobrewing.com.
Forward-Looking
Statements
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exclusively relate to historical facts constitute forward-looking
statements as of the date of this press release. Forward-looking
statements generally can be identified by the use of
forward-looking terminology such as "may", "will", "expect",
"intend", "anticipate", "seek", "plan", "believe" or "continue" or
the negatives of these terms or variations of them or similar
terminology. Although the Corporation believes that the
expectations and assumptions reflected in these forward-looking
statements are reasonable, undue reliance should not be placed on
these forward-looking statements, which are not guarantees and are
subject to certain risks, uncertainties, and assumptions, which may
cause actual performance and financial results to differ materially
from such forward-looking statements. The forward-looking
statements included in this press release are made only at the date
of this press release and, except as required by applicable
securities laws, the Corporation does not undertake to publicly
update such forward-looking statements to reflect new information,
future events or otherwise.
SOURCE Waterloo Brewing Ltd.