Kraft peanut butter's
first national innovation beyond spreads in 60-years
TORONTO, Nov. 16,
2022 /CNW/ - For more than 60-years, Kraft
peanut butter's iconic bears, Crunchy and Smoothy, have been a
household staple, nourishing connections and bringing Canadians
together. As the experts in smooth, the beloved Bears have been
busy brewing something special with the launch of NEW Kraft
Café Barista — a flavour-first premium coffee, available now
in Chocolate Hazelnut and Salted Caramel.
"The Bears have long been synonymous with Kraft Peanut Butter,"
says Coby Cobankiat, Brand Manager, Coffee, The Kraft Heinz
Company. "This emotional connection drew parallels to how Canadians
feel about their coffee rituals and highlighted a unique
opportunity to expand beyond the spreads category in a way only the
Bears could do. We're thrilled to be entering the exciting world of
coffee with Kraft Café Barista. We look forward to fostering deeper
connections with Kraft Peanut Butter lovers and building new
relationships with Canadians during breakfast time."
With in-home coffee consumption on the rise, Kraft Café Barista
brings something new to the premium coffee category through flavour
and packaging innovation. This new, premium offering can be found
in two formats, addressing evolving consumer demands for
sustainable packaging and convenience. Formats include Roast &
Grind, featuring recyclable Boardio packaging made with eighty per
cent paper fiber from renewable resources and Compostable Pods.
Roasted and prepared in Canada
with 100% Arabica coffee, new Kraft Café Barista is now available
nationwide in Chocolate Hazelnut and Salted Caramel at local
grocery retailers and online via Amazon.ca and Walmart.ca.
Canadians are encouraged to share their favourite Kraft Café
Barista flavour on social media by using the hashtag
#KraftCafeBarista and tagging @kraftpeanutbutter_ca on
Instagram, and @kraftPB on Twitter.
About the Kraft HEINZ
Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion,
we are committed to growing our iconic and emerging food and
beverage brands on a global scale. We leverage our scale and
agility to unleash the full power of Kraft Heinz across a portfolio
of six consumer-driven product platforms. As global citizens, we're
dedicated to making a sustainable, ethical impact while helping
feed the world in healthy, responsible ways. Learn more about our
journey by visiting www.kraftheinzcompany.com or following us on
LinkedIn and Twitter.
SOURCE The Kraft Heinz Company