Communities from coast-to-coast will
compete for the chance to host an NHL® preseason
game and receive $250,000 in arena
TORONTO, Jan. 4, 2023
/CNW/ - January 4, 2023 – Kraft
Heinz, in partnership with the National Hockey League (NHL®) and
the National Hockey League Players' Association (NHLPA), has
announced that nominations are open for Kraft Hockeyville
2023. Nominations will close February
19 at 11:59 p.m. ET.
Since launching 17 years ago, Kraft Hockeyville has
awarded $4.5 million to 93
communities to address the growing costs associated with aging
sports and recreation infrastructure in Canada. This year, former NHL defenseman P.K.
Subban joins the program's ongoing efforts to fuel
the passion and pride of hockey cities and towns from
coast-to-coast. Subban's storied career in hockey and his legacy of
giving back makes him the perfect program ambassador.
"I had a passion for the game from the moment my mom & dad
first put a stick in my hand, and that passion grew every time I
laced up my skates at my local arena," said P.K. Subban. "It's that
ability to fuel the passion of players and fans that shows the huge
impact the game has at the community level. I'm thrilled to partner
with Kraft Hockeyville to continue to grow that impact by helping
make the game more accessible. Everyone deserves an opportunity to
play Canada's game."
During the program's nomination period, proud hockey cities and
towns can share their unique stories, highlighting their connection
to the game and local arenas. These stories have helped form the
legacy of Kraft Hockeyville, which was exemplified most
recently by last year's winner Sydney,
Nova Scotia. The community is determined to accommodate a
sharp increase in girls' participation in hockey by empowering them
with the access to ice-time they need to grow their love of the
game – all thanks to Kraft Hockeyville.
"We are proud of our longstanding support of communities and
arenas in need. That has been the hallmark of Kraft
Hockeyville from day one," says Adam
Butler, President, Kraft Heinz Canada. "We know that hockey
brings communities together. Our commitment to support the sport at
a local level by championing participation helps make the game
better for all."
The 2023 grand prize winner will have an opportunity to host an
NHL® preseason game and receive $250,000 to be used towards arena upgrades, as
well as the coveted title of Kraft Hockeyville 2023. This
year's winner and each of the three-runner-up communities will also
receive $10,000 in brand new hockey
equipment to help more children play the game, courtesy of the
NHLPA Goals & Dreams fund.
Visit KraftHockeyville.ca for complete contest rules and program
About the Kraft Heinz
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion,
we are committed to growing our iconic and emerging food and
beverage brands on a global scale. We leverage our scale and
agility to unleash the full power of Kraft Heinz across a portfolio
of six consumer-driven product platforms. As global citizens, we're
dedicated to making a sustainable, ethical impact while helping
feed the world in healthy, responsible ways. Learn more about our
journey by visiting www.kraftheinzcompany.com or following us on
LinkedIn and Twitter.
NHLPA and the NHLPA logo are registered trademarks of the
National Hockey League Players' Association. © NHLPA. All
NHL and the NHL Shield are registered trademarks of the National
Hockey League. © NHL 2022. All Rights Reserved.
SOURCE Kraft Heinz Canada