- Empire's Canada-wide
rollout of Scene+ is now officially coast-to-coast
STELLARTON, NS, March 23,
2023 /CNW/ - Following successful Scene+ launches at
the company's Atlantic Canada,
Ontario, and Western Canada stores, Empire Company Limited
("Empire" or the "Company") (TSX: EMP.A) is now introducing the
Scene+ loyalty program in Thrifty Foods in B.C. The rollout of
Scene+ in the Thrifty Foods stores in B.C. coincides with the
introduction of Scene+ in the Quebec market and caps off the Scene+
introduction across Canada.
Empire became a co-owner of Scene+ in June 2022, along with Scotiabank and Cineplex.
The three iconic brands have transformed Scene+ into the country's
preeminent lifestyle loyalty program, enabling members to earn and
redeem points on groceries and across a broad spectrum of partners.
Empire introduced Scene+ to customers in Atlantic Canada in August, followed by
British Columbia, Alberta, Saskatchewan and Manitoba in September and Ontario in November.
"Introducing Scene+ to our stores in Thrifty Foods in B.C. and
the Quebec banners marks the
fourth phase of our successful loyalty program rollout across
Canada. We couldn't be happier
with the enthusiastic customer response we have seen in
Atlantic Canada, Western Canada, and Ontario," said Sandra
Sanderson, Senior Vice President of Marketing. "Our Empire
customers love all of the ways they are able to earn and redeem
points every day with Scene+, on groceries and so much more. We are
thrilled to bring our Thrifty Foods customers all the incredible
value this loyalty program has to offer — and they can stay tuned
for news of special regional and store-based deals as we
launch."
Scene+ has over 11 million members across the country and gives
customers a wealth of options to earn and redeem points at a vast
number of partners. Members can earn by banking with Scotiabank;
enjoying a night out at Cineplex theatres and entertainment venues;
visiting more than 700 Recipe Unlimited restaurants across
Canada, including Swiss Chalet,
Harvey's, and Montana's; and
enjoying extraordinary experiences like trip planning with Scene+
Travel, Powered by Expedia. Redemption partners include retailers
like Apple and Best Buy. And coming this summer, Scene+ members
will be able to earn and redeem points at Home Hardware's close to
1,100 Dealer-owned stores nationwide.
"Customers at Empire's corporate and franchise stores in
Atlantic Canada, Ontario, and the rest of Western Canada have been delighted to earn and
redeem points as often as they want," said Tracey Pearce, President, Scene+. "We are
excited about the extension of the incredible value of this program
to our members at Thrifty Foods in B.C. as Empire concludes the
fourth phase of its Scene+ rollout across Canada."
There are multiple ways to earn Scene+ points at the Empire
family of stores:
Personalized offers: Sign up at myoffers.ca to
receive personalized offers from participating banners to earn
points each week
Everyday offers: Look for points offers on shelf tags
with each visit to an Empire participating banner store
Weekly promotions: Look for bonus points events at
Empire's participating banner stores and in the store's flyers
Members-only pricing: Receive special prices on
select purchases
Points acceleration opportunities: Customers can
earn points faster on Empire corporate and franchise store
purchases made with a Scotiabank Scene+ credit card or a Scene+
debit card they can redeem Scene+ points for an account credit to
participating Scotiabank credit cards.
ABOUT EMPIRE
Empire Company Limited (TSX: EMP.A) is a Canadian company
headquartered in Stellarton, Nova
Scotia. Empire's key businesses are food retailing, through
wholly owned subsidiary Sobeys Inc., and related real estate. With
approximately $30.9 billion in annual
sales and $16.4 billion in assets,
Empire and its subsidiaries, franchisees and affiliates employ
approximately 130,000 people.
ABOUT SCENE+
Scene+TM is Canada's
favourite lifestyle loyalty program that gives members something
new to look forward to. Scene+ offers members rewards their way –
allowing them to earn and redeem Scene+ points for entertainment,
travel, shopping, dining, and banking. Members can also accelerate
their earning power with seven Scotiabank credit and debit cards.
Scene+ is the national loyalty partner of the NBA® in
Canada.
SOURCE Empire Company Limited