VALENCIA, Calif., Aug. 23,
2023 /CNW/ -- Cunard has raised the anchor on an
exciting collaboration with pop art phenomenon Mr. Brainwash as the
luxury cruise line continues to champion artistic excellence at
sea.
"We are thrilled to have partnered with Mr.
Brainwash for Queen Elizabeth's
incredible new mural."
Thierry Guetta, AKA Mr.
Brainwash, joined guests and VIPs aboard Queen Elizabeth in his hometown of Los Angeles yesterday (August 22) for an exclusive ceremony in which he
officially unveiled a new mural in the ship's Garden Lounge.
The mural is an intricate patchwork of iconic Cunard marketing
posters from the 1920s, with Mr. Brainwash spray-painting a unique
finishing touch, in his signature graffiti style, during the
ceremony to celebrate the best of Cunard and contemporary
art.
The bespoke installation "Cunard x Mr. Brainwash" was
commissioned in partnership with Clarendon Fine Art, who've
represented the leading street artist in the UK since 2020 and
whose galleries appear across the Cunard fleet of ships.
Three innovative limited editions have also been
created which will be exclusively available to guests and
feature each of the three Cunard Queens. Showcasing the iconic
vessels, as well as Mr. Brainwash's unique style, the editions will
offer guests an opportunity to acquire a unique moment in Cunard's
history.
Yesterday's event marked the conclusion of Queen Elizabeth's arts-focused Pacific Coastal
sailing from Vancouver to
Los Angeles, which offered several
Mr. Brainwash-inspired seminars as well as a screening of Banksy's
Academy-nominated 'Exit Through the Gift shop' documentary
featuring Mr. Brainwash. The largest collection of the
artist's original artwork and limited-edition pieces ever seen
at sea were also brought onboard for guests to view and purchase in
Queen Elizabeth's art gallery.
The Los Angeles-based artist's
work is held in public and private collections across the globe,
including in all 75 of Clarendon Fine Art's UK and USA galleries as well as across the Cunard
fleet. His 'Long Live the King' portrait of King Charles III, released to coincide with the
Coronation, was a record release demonstrating the remarkable
levels of interest in his work.
Some of his work also features in private collections belonging
to the likes of Barack Obama,
Al Pacino, Lionel Richie, and Rihanna, and he has also
worked on charity collaborations with Pope Francis and the Dalai
Lama.
Katie McAlister, President of
Cunard, said: "We are thrilled to have partnered with Mr.
Brainwash for Queen Elizabeth's
incredible new mural and it is a privilege to be associated with
such an acclaimed and innovative artist. We always strive to
provide guests with enriching and unique experiences on board and
this one-of-a-kind masterpiece will certainly be enjoyed by our
many art lovers."
Thierry Guetta, AKA Mr.
Brainwash, who fronts the pop-up Mr. Brainwash Art Museum in
Beverly Hills, added: "I am
ecstatic to collaborate with Cunard because throughout history,
they have proven to be timeless and consistent. This piece of mine
holds massive significance. It is very special to me because it
merges two worlds together and represents artistic expression on a
grand scale. I believe creating accessible art is beautiful because
it has the ability to enrich an individual's journey and ignite
their imagination no matter where they are in the world or what
they are doing. If I can manage to even bring that expression to
the high seas, there truly is no limit to where art can go. This
unveiling is more than an event; it marks something that will
inspire those who see it immediately and for generations to come.
In the future, I will look back on this collaboration with
beautiful memories attached to it. This collaboration is
beautiful."
Helen Swaby, CEO of Clarendon
Fine Art, said: "We are proud and privileged that pop art
phenomenon Mr. Brainwash has been invited into this unique
collaboration with Cunard. For more than a decade we have had the
pleasure of entertaining and educating guests aboard Cunard's
luxury liners, and ever since we first introduced Mr. Brainwash to
guests there has been an overwhelming level of interest and love
for this work. In recent times we have rediscovered the importance
of positivity and fun and his work has struck a chord with art
collectors and art lovers helping us to connect with the lighter
side of life. This moment marks the next step in Mr. Brainwash's
meteoric rise to fame with his first ever mural taking up residency
aboard a cruise ship. We hope that guests on the beautiful
Queen Elizabeth enjoy the rare
opportunity to view this uplifting and life-affirming artwork by
one of the best-loved street artists
of modern times."
For more information about Cunard, or to book a voyage, contact
your Travel Advisor, call Cunard at 1-800-728-6273 or
visit www.cunard.com.
For Travel Advisors interested in further information, please
contact your Business Development Manager,
visit OneSourceCruises.com or call Cunard at
1-800-528-6273.
About Cunard
Cunard is a luxury British cruise
line, renowned for creating unforgettable experiences around the
world. Cunard has been a leading operator of passenger ships on the
North Atlantic, since 1840, celebrating an incredible 183 years of
operation. A pioneer in transatlantic journeys for generations,
Cunard is world class. The Cunard experience is built on fine
dining, hand-selected entertainment and outstanding service. From
five-star restaurants and in-suite dining to inspiring guest
speakers, the library and film screenings, every detail has been
meticulously crafted to make the experience unforgettable.
Destinations include Europe, the
Caribbean, the Far East and
Australia.
There are currently three Cunard ships, Queen Mary 2, Queen
Elizabeth and Queen Victoria
and a fourth ship, Queen Anne, will
enter service in 2024. This investment is part of the company's
ambitious plans for the future of Cunard globally and will be the
first time since 1999 that Cunard will have four ships in
simultaneous service. Cunard is based at Carnival House in
Southampton and has been owned
since 1998 by Carnival Corporation &
plc. www.cunard.com (NYSE/LSE: CCL; NYSE:CUK).
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Media
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Media Assets
Cunard photography is available
at https://cunard.assetbank-server.com
Email: press@cunard.com
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For additional information about Cunard,
contact:
Jackie Chase,
Cunard, jchase@cunard.com
Cindy Adams, cindy@mgamediagroup.com
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