ULTE Ultimate Electronics (MM)

Ultimate Electronics(R) Expands Installations of the Monster Reference Home Theater Music Experience(TM) to Stores in Four States Ultimate Electronics and Monster Team Up to Bring High-Definition Audio and Video Demonstrations to Consumers BRISBANE, Calif. and THORNTON, Colo., Oct. 13 /PRNewswire-FirstCall/ -- Monster Cable Products, Inc. and Ultimate Electronics, Inc. (NASDAQ:ULTE) today jointly announced that Ultimate Electronics(R) and SoundTrack(R) consumer electronics stores have expanded their installation of dedicated rooms to demonstrate the Monster Reference Home Theater Music Experience(TM) to their customers in SoundTrack stores in Englewood, Thornton, Lakewood, Boulder, and Littleton, Colorado. They are also featured in Ultimate Electronics stores in Murray and Layton, Utah; Albuquerque, New Mexico; and both Las Vegas, Nevada stores. The Monster Reference Home Theater Music Experience is a state-of-the-art home theater system placed in an environment that is designed and decorated to look like a home setting. Each Monster Reference Home Theater Music Experience includes demonstration of four user "experiences" on the system: * The Monster Movie Experience in High Definition Audio and Video * The Monster Gaming Experience in Dolby Digital(R) Surround Sound * The Monster High-Resolution Surround Sound Music Experience * The Monster Music Experience from CDs & MP3s Ultimate Electronics' and SoundTrack's Monster Experience theaters showcase a new collection of loudspeakers and furniture from Monster Cable's M-Design division. In addition to award-winning wire and power products, these showrooms feature M-Design component centers, sound systems and subwoofers. "Monster's goal is to revive the passion for high-performance audio that has been lost," said Noel Lee, founder and Head Monster. "Many people are buying multi-thousand dollar flat screen plasma and LCD televisions, but they are not getting the maximum sound quality because they are purchasing three hundred dollar home-theater-in-a-box systems to accompany them. Ultimate Electronics and SoundTrack are working with Monster to show people what they are missing by not having 'big sound' to go along with their new high resolution televisions." "Our customers know that the 'Monster Experience' is more than just an outstanding sounding home theater audio system; it is a lifestyle approach that is second-to-none," said Dave Workman, President and CEO of Ultimate Electronics. "Monster has succeeded in blending its industry-leading quality with aesthetically pleasing furniture for the entire family's needs. We invite everyone to come into one of our in-store theaters to see, hear, and feel the difference for themselves." "We have created the Monster Experience at Ultimate Electronics/SoundTrack to appeal to design conscious customers," said Peter Radsliff, Monster's Director of Product Development & Marketing. "The M-Design products include a blend of fine furniture engineered for home theater and reference-quality sound systems. We believe this combination will appeal to people who will not compromise home decor to get great sound." ABOUT MONSTER CABLE The Monster Cable division of Monster is the world's leading manufacturer of connectivity solutions for high performance audio, video, car audio, computer, console and computer gaming, professional audio and sound reinforcement. The Monster Power(R) division is the leading manufacturer of high performance AC power line conditioning and protection products for audio/video systems. Monster Power also sells a wide variety of rechargeable and single-use PowerCells(TM) as well as performance photographic equipment. M-Design is the newest addition to the Monster family of companies, making technology products you can live with. Visit http://www.monstercable.com/. You can find out more about the Monster Reference Home Theater Music Experience at http://www.monsterexperience.com/. M-Design is a wholly owned subsidiary of Monster Cable Products, Inc., the leading manufacturer of high-performance cable, power and consumer electronics accessories. Explore the world of M-Design at http://www.mdesignlife.com/. ABOUT ULTIMATE ELECTRONICS Ultimate Electronics is a leading specialty retailer of home entertainment and consumer electronics products in 14 states. The company operates 65 stores, including 54 stores in Arizona, Idaho, Illinois, Iowa, Kansas, Minnesota, Missouri, Nevada, New Mexico, Oklahoma, South Dakota, Texas and Utah under the trade name Ultimate Electronics and 11 stores in Colorado under the trade name SoundTrack. In addition, the company operates Fast Trak Inc., an independent electronics repair company and a wholly owned subsidiary of Ultimate Electronics. The company has received numerous industry awards including Audio Video International's 2003 "Top 10 Audio/Video Retailer of the Year." For more information and showroom locations, visit http://www.ultimateelectronics.com/. "Monster," "Monster Power," "Monster Reference Home Theater Music Experience" are registered and unregistered trademarks of Monster Cable Products, Inc. "Ultimate Electronics" and "SoundTrack" are trademarks of Ultimate Electronics, Inc. All other trademarks and registered trademarks are properties of their respective owners. For further information please contact: Daniel Graham of M-Design, +1-415-840-2000, , for Monster Cable Products, Inc.; or Mac McNeer of Ashton Partners, +1-312-553-6742, , for Ultimate Electronics, Inc. DATASOURCE: Ultimate Electronics, Inc. CONTACT: Daniel Graham of M-Design, +1-415-840-2000, , for Monster Cable Products, Inc.; or Mac McNeer of Ashton Partners, +1-312-553-6742, , for Ultimate Electronics, Inc. Web site: http://www.monstercable.com/ Web site: http://www.monsterexperience.com/ Web site: http://www.mdesignlife.com/ Web site: http://www.ultimateelectronics.com/ Company News On-Call: http://www.prnewswire.com/comp/877054.html

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