Twentieth Century Fox, IHOP Restaurants & Valpak(R) Deliver Triple Treat to Consumers
21 Fevereiro 2008 - 6:11PM
PR Newswire (US)
National promotion features "Dr. Seuss' Horton Hears a Who!" on 43
million Valpak envelopes and prizes courtesy of IHOP -- including
FREE pancakes! LARGO, Fla., Feb. 21 /PRNewswire/ -- To celebrate
the release of Twentieth Century Fox's animated feature film event,
"Dr. Seuss' Horton Hears a Who!" Valpak and IHOP Restaurants have
teamed up to deliver a delicious deal to consumers. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080221/CLTH112 ) Starting
this week, more than 43 million U.S. households will begin
receiving Valpak envelopes promoting this highly anticipated movie
from Fox and announcing this unique national promotion. The
familiar blue envelopes of savings will provide Valpak consumers
with a variety of prizes, such as: -- Sweepstakes Grand Prize:
Consumers can register to win "IHOP Family Dinner for a Year" on
Valpak.com. Two lucky winners will each receive 52 IHOP gift cards
at $50 each (total value $2,600). -- Instant Win: 1,000 consumers
will receive a $25 "IHOP Be My Guest" gift certificate randomly
inserted inside Valpak envelopes that can be redeemed at nearly
1,400 IHOP locations across the country. -- Everyone Wins with
Valpak: The blue envelope can be redeemed at participating local
IHOP restaurants for a FREE Kids' Meal, or short stack of IHOP's
famous buttermilk pancakes. A "who's who" of comedy, led by Jim
Carrey, Steve Carell and Carol Burnett, bring to life "Dr. Seuss'
Horton Hears a Who!" opening in theaters everywhere March 14. This
national promotion with Twentieth Century Fox, IHOP and Valpak is
supported by a $3 million TV ad campaign, premiering across the
country this week. The Valpak envelope has become a popular vehicle
for film studios to help drive ticket sales for new movies. This is
the 7th time that Fox, creators of "Ice Age," has partnered with
Valpak to feature one of its theatrical releases in an on-envelope
national promotion. In addition to entertainment, Valpak households
seek out dining offers and are 24 percent more likely than the U.S.
average to list IHOP as the family restaurant they visit most. The
combination of partners and rewards is sure to delight those that
receive this very special envelope. "Dr. Seuss' Horton Hears a
Who!" is the story of an imaginative elephant named Horton (Carrey)
who hears a faint cry for help coming from a tiny speck of dust
floating through the air. Although Horton doesn't know it yet, that
speck houses an entire city named Who-ville, inhabited by the
microscopic Whos, led by the Mayor (Carell). Despite being
ridiculed and threatened by his neighbors who think he has lost his
mind, Horton is determined to save the particle...because "a
person's a person no matter how small." About Valpak(R)
Headquartered in Largo, Florida, Valpak is owned and operated by
Cox Target Media, one of the leading direct marketing companies in
North America. Valpak delivers savings to nearly 46 million
households each month throughout the United States and Canada. On
an annual basis, Valpak distributes some 20 billion offers inserted
in more than 500 million envelopes. In addition, Valpak.com(R), an
online site for local savings, has about 20 million offer views
each month. Cox Target Media is a subsidiary of Atlanta-based Cox
Newspapers, owned by Cox Enterprises, Inc., one of the largest
media conglomerates in the United States. About Fox Filmed
Entertainment One of the world's largest producers and distributors
of motion pictures, Fox Filmed Entertainment produces, acquires and
distributes motion pictures throughout the world. These motion
pictures are produced or acquired by the following units of FFE:
Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures,
Fox Atomic, and Twentieth Century Fox Animation. About IHOP
Restaurants For 50 years, the IHOP family restaurant chain has
served its world famous pancakes and a wide variety of breakfast,
lunch and dinner items that are loved by people of all ages. IHOP
offers its guests an affordable, everyday dining experience with
warm and friendly service. The first IHOP opened in Toluca Lake,
Calif. in 1958, and as of December 31, 2007, there were 1,344 IHOPs
in 49 states, the U.S. Virgin Islands, Canada and Mexico. IHOP
restaurants are franchised and operated by Glendale, Calif.-based
IHOP, a subsidiary of IHOP Corp. (NYSE:IHP). Contact information:
David Williams 8605 Largo Lakes Drive Largo, FL 33773 (727)
319-5443 - office
http://www.newscom.com/cgi-bin/prnh/20080221/CLTH112
http://photoarchive.ap.org/ DATASOURCE: Valpak CONTACT: David
Williams, +1-727-319-5443, , for Valpak Web site:
http://www.coxtarget.com/
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