New Fitness Game Designed by America's Toughest Trainer Offers A High-Impact Workout For Those Who Are Constantly On-The-Go EDISON, N.J. Oct. 19 /PRNewswire-FirstCall/ -- America's Toughest Trainer and Health and Wellness Expert has created a workout program that is designed specifically for on-the-go fitness! Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, and Interactive Game Group, today announced that Jillian Michaels Fitness Ultimatum 2010 for Nintendo DS(TM) will be available at retailers nationwide tomorrow. A companion title to the recently released Jillian Michaels Fitness Ultimatum 2010 for Wii(TM), the Nintendo DS(TM) game features exercises and routines custom designed by Jillian that players can follow anywhere they go, from the office to the beach. In Jillian Michaels Fitness Ultimatum 2010 for Nintendo DS(TM), players follow a 3D avatar of Michaels as she leads them through rigorous exercises and routines, just like a real personal training session. With expert advice and motivational feedback from Jillian, users can maximize their work out to achieve the best results. In addition, players can choose their preferred fitness regimen through two different program-setting modes: "Jillian's Training" and "My Training." "Jillian's Training" immerses "trainees" into a set workout schedule and plan designed by Jillian, whereas "My Training" allows them to create their own programs including workout days, times and activities. No matter what regimen they choose, players can track their progress with the "My Diary" feature and view diet and wellness tips from Jillian - all designed to help them to stay focused and inspired to attain their fitness goals. Jillian Michaels Fitness Ultimatum 2010 for Nintendo DS(TM) is developed by Mistic Software along with Executive Producer Interactive Game Group. The game is rated E for Everyone and is available tomorrow at retailers nationwide for a Suggested Retail Price of $29.99. Jillian Michaels Fitness Ultimatum 2010 for Wii(TM) is currently available nationwide for a Suggested Retail Price of $39.99 and is also rated E for Everyone. For additional information about both games, please visit http://www.jillianmichaels.com/. About Majesco Entertainment Company Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii(TM), Nintendo DS(TM) and other leading systems. Franchise highlights include Cooking Mama(TM), Cake Mania® and Jillian Michaels' Fitness Ultimatum. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at http://www.majescoentertainment.com/. @Majesco is on twitter or at http://www.twitter.com/majesco. About Empowered Media, LLC Empowered Media, LLC operates the Jillian Michaels health and wellness brand. The company works as life architects with the sole mission of inspiring individuals to empower themselves to seek healthier and happier lives. The products marketed are part of the total life solution platform created using the Jillian Michaels philosophy. For more information please visit http://www.jillianmichaels.com/. About Interactive Game Group, LLC Interactive Game Group (I2G) is a company producing and acquiring video games and other interactive entertainment properties, whether packaged media, online or wireless. Created by Frederic Chesnais, former Chief Executive Officer of Atari Interactive, Inc. with a decade-long experience in acquiring, financing and licensing intellectual property rights in the video game industry, I2G is developing and financing a portfolio of video game properties, joining forces with the best studios, publishers and distributors for each project on a worldwide scale. Safe Harbor Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements. DATASOURCE: Majesco Entertainment Company CONTACT: Marisa Gross of Bender/Helper Impact, +1-212-689-6360, , for Majesco Entertainment Company Web Site: http://www.majescoentertainment.com/

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