LONDON, January 9, 2018 /PRNewswire/ --
David Beckham unveils the launch
of his first global grooming brand, HOUSE 99, a complete collection
of 13 innovative products to conquer every style ambition. The
highly anticipated launch was created by David Beckham in partnership with L'Oréal Luxe
to provide all the tools men need to experiment with their look in
order to express their own evolving style and unique identity.
HOUSE 99 takes a holistic approach to grooming, merging British
barbershop culture and style with hair, skin, beard and tattoo
creativity to build a home for every man's next look. This new
grooming brand will launch in the US, exclusively at Ulta, on
March 4th 2018, and will be available
in 19 countries.
To view the Multimedia News Release, please
click:https://www.multivu.com/players/English/8251851-david-beckham-launches-house-99/
(Photo:
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HOUSE 99, BY DAVID BECKHAM.
HOME TO YOUR NEXT LOOK.
As one of the world's most famous style icons, David Beckham continues to challenge the notion
of what it means to be "masculine". Notoriously experimenting and
reinventing his own image, the London-born footballer, historically made
caring about your style and changing your look acceptable amongst
men. He inspired a generation and redefined 'male culture' not just
in the UK but across the world. Driven by this desire to
revolutionize society's take on grooming as part of modern
masculinity, HOUSE 99 was built with the ambition to offer
exceptional innovative formulas to men who are not afraid to
explore their own unique style and express their identity.
"I'm so excited to finally share House
99 with everyone around the world! For me, grooming is not
only about how you look, but how you feel. It's
about being comfortable, trying new things and shaping
your next look. I created House 99 to give people the
inspiration as well as the right products to experiment and
feel completely at home doing so. House 99 is here to support men,
to give them the tools they need to create whatever look
they are going for. Welcome to the house."
David Beckham, Founder HOUSE 99
Merging David Beckham's legacy of
new looks with British barbershop culture and applying the
technical expertise of L'Oréal Luxe labs, the HOUSE 99 product line
has been carefully engineered over the last two years, to create an
all-new grooming brand, home to every guy's next look.
HOUSE 99, THE ART OF GROOMING FOR ALL.
Upgrading every step of the modern-man's routine, from simple
every-day grooming to more sophisticated style transformations,
HOUSE 99 offers expert and diverse solutions for all hair and skin
types, tried, tested and approved by the man himself.
Just like David, the brand is both masculine and stylish, with a
product assortment inspired by his legendry evolving look,
developed to work together and provide everyone with David's
real-life routine for game-changing grooming results.
For David, it's all about a holistic approach to his daily style
regime, focusing on hair, beard, skin and body. From the 13-sku
line his current HOUSE 99 must-haves include:
Seriously Groomed Beard & Hair Balm
When facial hair needs to know its limits - the weightless,
creamy balm dishes out serious discipline to shape up unruly hair
and short - long beards. Inspired by David
Beckham's current long-haired look and his full beard from
2015, this lightweight styling agent adds structure and nourishes
hair and beards for a disciplined and conditioned look all day
long.
Smooth Back Shaping Pomade
Keeping it classic - After years of style experimentation, the
pompadour remains one of David's most iconic looks, a classic base
that he's played with to give it either a red carpet finish or a
more casual twist. The Smooth Back Shaping Pomade gives hair the
perfect amount of hold with a natural-looking texture. Also
directly inspired by David's own day-to-day routine, the product is
designed for men on the move, humidity-proof and sweat
resistant.
Greater Look Face Moisturizer
Light on skin, unforgiving on shine - Inspired by David Beckham's hectic lifestyle and action
packed days, the lightweight and nourishing formula, strengthens
skin whilst keeping it looking healthy and hydrated all day long.
Loaded in hydration, the protein-rich spirulina and quinoa extracts
smooth and energize the skin reducing shine and enhancing natural
radiance.
HOUSE 99, THE COMMUNITY.
More than just a brand, HOUSE 99, is named by merging two
components: The word "HOUSE" reflects David's goal to build an
inclusive community of grooming aficionados, to share style tips
and recommendations in order to conquer every look and inspire new
creations. The number "99" which he has tattooed on his hand marks
a momentous year in both his personal life and career. He married
Victoria, his eldest son, Brooklyn
was born, and Manchester United won the treble.
With dedicated involvement from the beginning, David Beckham has played an active role in every
element of developing his brand, from testing in the L'Oréal Luxe
labs to picking product names, fragrances and logo designs. In
addition to shaping every detail of each product in the range,
David also personally appointed some of the best names in the
grooming game to collaborate with HOUSE 99, including, master
barber Fabio Marquez (from Figaro
Barbershop in Lisbon, Portugal),
providing professional guidance and dynamic content for the brand's
own digital platform. HOUSE 99 members can register for exclusive
content and membership privileges at
http://www.welcome.house99davidbeckham.com, and share their own
looks with the brand by tagging @house99.
For more information follow us on Instagram @house99 and sign
up at http://welcome.house99davidbeckham.com/
In the US, HOUSE 99 products will be available from
March 4th at Ulta Beauty and
Ulta.com.
About HOUSE 99
HOUSE 99 is a new global men's grooming and skincare brand,
founded by David Beckham, in
partnership with L'Oréal Luxe, with the ambition to demystify men's
grooming needs and encourage self-expression and style
experimentation. The complete HOUSE 99 collection offers 13 dynamic
hair, skin, beard and body products to deliver holistic and diverse
grooming solutions for every male skin and hair types. The entire
range has been created, tested and approved by David Beckham, from the formula, to the product
name, design and packaging, with the aim to mirror David's own
style rituals and deliver grooming excellence.
For more information follow us on Instagram @house99
Please contact or Paul
Rhone paul.rhone@loreal.com for further
information on HOUSE 99, image requests and product
samples.
Video:
https://www.multivu.com/players/English/8251851-david-beckham-launches-house-99/
SOURCE HOUSE 99