LAKE SUCCESS, N.Y.,
April 24, 2018 /PRNewswire/
-- The Alba
Botanica® brand proudly embodies its mission to "Do
Beautiful," with their Do Good, Do Beautiful campaign. Founded in
2017, the campaign represents pillars the Alba Botanica® brand
stands for: female empowerment, environmental sustainability,
animal rights and rescue as well as empowering fearless females who
take the reins, create legacies, and are unafraid to start a
revolution. By using only botanical-based, natural and 100%
vegetarian ingredients, Alba Botanica® brand consistently "does
beautiful" by reducing its environmental footprint whenever
possible. Determined to continue "doing good," the brand has now
introduced the Do Good, Do Beautiful Grant, which was set in place
to further empower, encourage and inspire fearless females.
The Do Good, Do Beautiful campaign launched through a series of
videos that journeyed through the lives of five remarkable women.
The women featured were dedicated and determined to empower those
around them by creating positive change in the world. Each woman
delves into her story, showcasing how she impacted the world around
her and how her values help Alba Botanica® communicate the brand
message in a unique, impactful way.
Being a brand that strives to support female leaders, Alba
Botanica® brand implemented the Do Good, Do Beautiful Grant
Program. The Grant Program was designed to empower two female-led
non-profit organizations that embody the brand's long-standing
mission to "Do Good" and support them with a donation to create,
expand, or sustain a project in their non-profit organization. The
inaugural panelists listed below reviewed over 250 heartfelt and
powerful entries, which made their decision to award the grants
even more challenging.
Panelists:
- Hilarey Benda: An animal
lover through and through, Hilarey easily has one of the best jobs
in the world—Founder and President of Beople's Buddies, a
non-profit with the mission to rescue and rehabilitate abandoned
cats and dogs. Hilarey works tirelessly to ensure every
animal receives all the love and snuggles it deserves.
- Lauren Galley: A
modern-day superwoman and fearless female, Lauren eats, breathes
and sleeps girl power. At just 22 years old, she's an award-winning
mentor, author, and founder of Girls Above Society, a non-profit
dedicated to empowering tween and teen girls to feel confident and
positive as they face pressures from today's media-driven
society.
- Marguerite Nesteruk:
Marguerite is a part-time urban farmer, school garden-to-table
teacher, and botanist residing in Los
Angeles. This former fashionista now spends her days with
kindergarteners to 5th graders, teaching them hands-on lessons in
their school's garden.
- Ying Chu: Ying is the
Executive Beauty Director at Glamour, where she oversees all
aspects of the editorial process for the publication's beauty
content. Ying also contributes her expertise to notable media
outlets such as The New York
Times, New York Magazine, The Today Show, and
Good Morning America.
The award-winning female-led organizations were Emilee Spear of Rusty's Angels Sanctuary and Kat
Welton of The Barn for Equine Learning, each beneficiaries of
$15,000. Emilee and Kat can now
create, expand, or sustain projects at their organizations with
these grant funds. "I think the Do Good, Do Beautiful Grant Program
is an excellent program to help girls find their voices at a very
important time. Times are changing, and to have a grant program
recognizing women for working hard and doing good will motivate so
many more women to step out of their comfort zones and do something
meaningful and impactful with their lives," said Emilee Spear of Rusty's Angels Sanctuary. "I
want to thank Alba Botanica® and the Do Good, Do Beautiful Grant
Program," said Kat Welton. The Barn for Equine Learning is honored
to be a part of such an amazing group of women and thrilled to have
been selected as a winner. The Barn had a great need, selecting a
volunteer coordinator, and the brand's grant program filled this
need. Alba Botanica® brand is supporting fearless females in the
world and because of the brand's support our Barn will grow in a
big way," said Kat Welton. Emilee and Kat are a true inspiration to
women everywhere and Alba Botanica® brand hopes the grant program
will help them continue following their dreams.
"Alba Botanica® brand DNA has always been rooted in this idea of
doing beautiful – for the environment, for animals, and most
importantly, by helping women Do Beautiful for themselves and each
other," said Sarah Galusha, Senior
Director of Marketing for the Alba Botanica® brand. "We're so
inspired by women like Emilee and Kat who chose careers that have
them doing beautiful every day. It makes us proud that we can
contribute in our own small way to helping other women live their
values by choosing products that are better for them and the world
around them." Join us in celebrating these women as we watch the
campaign launch in March 2018. To
learn more about the Alba Botanica® brand, visit us at:
www.AlbaBotanica.com and connect with us on social at:
@albabotanica
#albabotanica
ABOUT THE ALBA
BOTANICA® BRAND:
Alba Botanica® products contain 100% vegetarian
ingredients and are made with vitamins, plant emollients and
therapeutic botanicals for optimum beauty benefits. The Alba
Botanica® brand range includes: Hawaiian skin care, hair care
and spa treatments; Even Advanced™ skin care;
ACNEdote™ acne skin care treatments; Very Emollient™
body lotions, bath and shower gels, cream shaves and foam shaves;
Good & Clean™ facial cleansers; Fast Fix beauty
treatments; a full range of suncare products and deodorant
sticks.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe, Asia
and the Middle East. Hain Celestial participates in many
natural categories with well-known brands that include Celestial
Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of
Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic Bakery®,
Gluten Free Café™, Hain Pure Foods®, Spectrum®, Spectrum
Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice
Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®,
FreeBird®, Plainville Farms®, Empire®, Kosher Valley®, Yves Veggie
Cuisine®, Better Bean™, Europe's
Best®, Cully & Sully®, New Covent Garden Soup Co.®, Yorkshire
Provender™, Johnson's Juice Co.®, Farmhouse Fare®, Hartley's®,
Sun-Pat®, Gale's®, Clarks™, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®,
Danival®, Happy®, Joya® Natumi®, GG UniqueFiber®, Tilda®, JASON®,
Avalon Organics®, Alba Botanica®, Live Clean® and Queen
Helene®. Hain Celestial has been providing A Healthier Way of
Life™ since 1993. For more information, visit
www.hain.com.
© 2018 Avalon Natural Products, Inc. All rights
reserved.
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SOURCE Alba Botanica