FORT MYERS, Fla., Sept. 27, 2018 /PRNewswire/ -- Chico's FAS'
(NYSE: CHS) intimate apparel brand, Soma, returned to
multi-platform retailer QVC® on Saturday, September 15 with their Embraceable™
Wireless Bra and introduced a new category of products by
showcasing their Cool Nights® Pajamas. Soma's
merchandise was featured on the AM Style® segment with
guest Jené Luciani alongside hosts Leah
Williams and Kerstin
Lindquist.
"We are excited to see continued success with QVC," said
Mary van Praag, President, Soma.
"What's unique about our products is that they offer solutions for
all women, in all stages of their lives. We provide an innovative,
comfortable fit, and a platform like QVC helps us bring that to
life. It also gives us a wide audience of women who see first-hand
how Soma can help them look and feel their best."
Soma has also continued to see strong customer acceptance from
the recent launch of the Enbliss™ bra collection, which includes a
bralette and a wireless style. To date, Enbliss has proven to be
one of the most successful bra collections for the company and it
continues to expand with the addition of the new Enbliss Tank.
On the heels of these recent achievements, Soma looks forward to
an exciting 2018 holiday season with a focus on holiday pajamas in
Cool Nights, Cozy Nights™ and Embraceable collections. Soma's
emphasis will not only be on gifting, but also around
self-purchasing.
The brand and QVC have plans for additional appearances this
year, featuring product from its Cool Nights and Vanishing
Edge® collections.
About Chico's FAS, Inc.
The Company, through its brands – Chico's®, White House Black
Market® and Soma®, is a leading omni-channel specialty retailer of
women's private branded, sophisticated, casual-to-dressy clothing,
intimates and complementary accessories.
As of August 4, 2018, the Company operated 1,440 stores in
the US and Canada and sold
merchandise through 77 franchise locations in Mexico. The Company's merchandise is also
available at www.chicos.com, www.chicosofftherack.com, www.whbm.com
and www.soma.com as well as through third party channels. For more
detailed information on Chico's FAS, Inc., please go to our
corporate website at www.chicosfas.com. The information on our
corporate website is not, and shall not be deemed to be, a part of
this press release or incorporated into our federal securities law
filings.
About Soma
The Soma® brand was founded in 2004 for the
woman who refuses to compromise – who wants pretty and practical,
soft and supportive. Soma offers bras, panties, sleep and
loungewear with ingenious solutions that balance beauty and brains.
The brand currently operates nearly 300 boutiques and outlets
nationwide and is available online at www.soma.com.
SAFE HARBORSTATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995
This press release contains
"forward-looking statements," within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, which reflect our
current views with respect to our expectations with regard to the
sale of Chico's FAS merchandise on QVC, including without
limitation statements made in quotes from management and in other
comments in the release. These statements relate to expectations
concerning matters that are not historical fact and may include the
words or phrases such as "will," "should," "expects," "believes,"
"anticipates," "look forward," "plans," "intends," "estimates,"
"approximately," and similar expressions. Except for historical
information, matters discussed in such statements are
forward-looking statements. These forward-looking statements are
based largely on information currently available to our management
and on our current expectations, assumptions, plans, estimates,
judgments and projections about our business and our industry, and
are subject to various risks and uncertainties that could cause
actual results to differ materially from historical results or
those currently anticipated. Although we believe our expectations
are based on reasonable estimates and assumptions, we cannot
guarantee their accuracy or our future performance, and there are a
number of known and unknown risks, uncertainties, contingencies,
and other factors (many of which are outside our control) that
could cause actual results to differ materially from those
expressed or implied by such forward-looking statements.
Accordingly, there is no assurance that our expectations will, in
fact, occur or that our estimates or assumptions will be correct,
and we caution investors and all others not to place undue reliance
on such forward-looking statements. Factors that could cause or
contribute to such differences include, but are not limited to,
changes in the general economic and business environment; changes
in the general or specialty retail or apparel industries;
uncertainty regarding the market acceptance of our merchandise
and/or merchandise mix; changes in relationships with third
parties; the ability to successfully execute and achieve the
expected results of our business strategies, particular strategic
initiatives, including sales initiatives; changes in the political
environment that create consumer uncertainty; significant changes
to product import and distribution costs (such as unexpected
consolidation in the freight carrier industry, and the ability to
remain competitive with customer shipping terms and costs
pertaining to product deliveries and returns); new or increased
taxes or tariffs; significant shifts in consumer behavior; and
those other factors described in Item 1A, "Risk Factors" and in the
"Forward-Looking Statements" disclosure in Item 7, "Management's
Discussion and Analysis of Financial Condition and Results of
Operations" of our latest annual report on Form 10-K and in Part
II, Item 1A, "Risk Factors" and the "Forward-Looking Statements"
disclosure in Part I, Item 2. "Management's Discussion and Analysis
of Financial Condition and Results of Operation" of our quarterly
reports on Form 10-Q and in other reports we file with or furnish
to the Securities and Exchange Commission, all of which are
expressly incorporated herein by reference. There can be no
assurance that the actual future results, performance, or
achievements expressed or implied by such forward-looking
statements will occur. All forward-looking statements that are made
or attributable to us are expressly qualified in their entirety by
this cautionary notice. The Company does not undertake to publicly
update or revise its forward looking statements even if experience
or future changes make it clear that projected results expressed or
implied in such statements will not be realized.
©2018 QVC, Inc., QVC, the Q and Q Ribbon Logo, are registered
service marks of ER Marks, Inc.
© 2018 Chico's FAS, Inc. Soma, Embraceable, Enbliss, Cool
Nights, Vanishing Edge, Chico's, and White House Black Market are
trademarks of Chico's FAS, Inc. All rights reserved.
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SOURCE Chico's FAS, Inc.