FORT MYERS, Fla., Jan. 7, 2019 /PRNewswire/ -- Chico's FAS' (NYSE:
CHS) intimate apparel brand, Soma®, is reshaping the bra fit
experience with the launch of SOMAINNOFIT™. Through a
proprietary app supported by patented measurement technology from
Like A Glove, the SOMAINNOFIT bra offers an easy, no guess solution
that helps women find a best-fit bra without the need of a
measuring tape or fit quiz.
"SOMAINNOFIT continues the legacy of Soma's mission to break new
ground with innovative styles and powerful solutions for women that
focus on fit and uncompromising comfort," said Mary van Praag, President, Soma. "We believe
every woman deserves a bra that fits them perfectly, and our
innovative technology provides a new, easy way for our customers to
find their bra fit and purchase bras from the comfort of their
home. Soma's unique tool furthers our commitment to providing most
amazing service for women because, at the end of the day, we
believe it's what's underneath that really matters most."
When a woman puts the SOMAINNOFIT bra on and connects it via
Bluetooth to the SOMAINNOFIT app, it quickly captures four key body
measurements and recommends a personally curated selection of Soma
bras in the styles and size that will deliver her best fit. Once
the process is completed, customers can utilize their individual
measurements to purchase the recommended bras directly through the
app, on Soma's website, Soma.com, or in Soma boutiques nationwide.
Multiple women can use the same SOMAINNOFIT bra by downloading the
app and entering their unique bra identifier.
The SOMAINNOFIT bra will be available January 8th on Soma.com for an
introductory price of $25 (regularly
$59)*. In addition, customers who
purchase SOMAINNOFIT will receive $25
off a new Soma bra. It will be available for purchase in-store
starting on January 23rd
and used as part of the certified, five-star bra fit service.
The SOMAINNOFIT app is available for free download on the
Apple and Google app stores.
Soma will make its debut appearance at the 2019 International
CES Conference, in Las Vegas Valley, NV to celebrate and showcase
this first-of-its-kind technology at both Pepcom on Monday, January 7, and ShowStoppers (Booth A42 +
A43) on Tuesday, January 8.
*Special Introductory Price of $25 for SOMAINNOFIT™ (regularly, $59), plus receive $25 off a full-price Soma® brand bra with
purchase of SOMAINNOFIT™. Limited time only. Exclusions apply.
Offer valid in U.S. boutiques (excluding outlets), online
at Soma.com and by phone at
866.768.7662. Offer not valid on items to benefit charity, sale,
final sale or clearance items, purchase of gift cards, prior
purchases, Anita, Barefoot Dreams, Chantelle, Elomi, Freya, Le
Mystère, Wacoal, shipping or taxes. One time use only. May not be
combined with other offers, except LOVE SOMA REWARDS® certificates.
Offer has no cash value, is not for resale, is non-transferable and
may not be reproduced. If you return a portion of your purchase, an
applicable portion of your original discount will be
forfeited. OFFER VALID NOW THROUGH FEBRUARY 26, 2019.
About Chico's FAS, Inc.
The Company, through its brands – Chico's®, White House Black
Market® and Soma®, is a leading omni-channel specialty retailer of
women's private branded, sophisticated, casual-to-dressy clothing,
intimates and complementary accessories.
As of November 3, 2018, the
Company operated 1,431 stores in the U.S. and Canada and sold merchandise through 83
franchise locations in Mexico. The
Company's merchandise is also available at www.chicos.com,
www.chicosofftherack.com, www.whbm.com and www.soma.com as well as
through third party channels. For more detailed information on the
Company, please go to our corporate website at www.chicosfas.com.
The information on our corporate website is not, and shall not be
deemed to be, a part of this press release or incorporated into our
federal securities law filings.
About Soma
The Soma® brand was founded in 2004 for the woman who refuses to
compromise – who wants pretty and practical, soft and supportive.
Soma offers bras, panties, sleep and loungewear with ingenious
solutions that balance beauty and brains. The brand currently
operates 280 boutiques and outlets nationwide and is available
online at www.soma.com.
This release contains statements that constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. The statements relate to,
among other things, expectations and projections regarding the
expected benefits of the Company's new innovative bra fit
technology and are identified by use of the words "anticipate,"
"believe," "could," "expect," "intend," "may," "plan," "should,"
"strategy," "will," "would," "potential" and similar terms. Factors
that could cause actual results to differ include, but are not
limited to: customer response to the engagement tools and our
ability to successfully introduce them. Other risk factors for the
Company's business are detailed from time to time in the Company's
Quarterly Reports on Form 10-Q, Annual Report on Form 10-K and
other reports filed with the Securities and Exchange Commission.
These factors should be considered in evaluating forward looking
statements contained herein.
Media Contacts:
Kristin McClement
Chico's FAS, Inc.
Director, Public Relations and Social Marketing
Kristin.mcclement@chicos.com
(239) 346-4870
Nicole Colaco
Soma
Manager, Brand Public Relations and Social Marketing
Nicole.colaco@chicos.com
(239) 346-3111
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SOURCE Chico's FAS, Inc.