LEXINGTON, Ky., Jan 16, 2019 /PRNewswire/ -- Valvoline Inc.
(NYSE: VVV), a leading worldwide supplier of premium branded
automotive lubricants and services, today announced the launch of
its Vehicle Recall Awareness Program, an innovative initiative that
aims to reduce the number of open recalls on the road – thus
improving consumer safety.
"There are more than 57 million vehicles on the road today with
open recalls – that's one-quarter of all cars on the road operating
with components that pose a potential safety hazard to drivers and
those around them," said Rob
Stravitz, Valvoline Instant Oil Change vice president of
marketing and customer experience. "As consumer safety
is a top priority, this is a natural extension of our existing
consumer safety program that is core to Valvoline's
operations."
With the Vehicle Recall Awareness Program, every consumer that
enters a participating Valvoline Instant Oil Change location will
automatically receive an open recall check on their vehicle. If an
open recall is identified, the consumer is notified and provided
details to have their recall serviced at one of Valvoline's
preferred dealership partners nationwide. Consumers will be
provided an incentive to have their recall serviced at a
participating dealership.
DMV.org reports that in 2017, nearly two times more vehicles
were recalled than sold. Armed with this information, Valvoline's
Vehicle Recall Awareness Program was created to keep consumers safe
and to enable dealership business growth.
"The Valvoline Vehicle Recall Awareness Program connects
consumers with Valvoline preferred dealerships, helping keep
drivers safe while providing referral opportunities that deliver
tangible business value," added Jamal
Muashsher, Valvoline Core North America vice president
marketing, digital and customer experience.
Dealerships currently enrolled in Valvoline's Vehicle Recall
Awareness Program are reporting early positive results.
"Valvoline's unwavering commitment to consumer safety and trust
aligns directly with the core values we hold here at Ricart. We are
proud to partner with them on the Vehicle Recall Awareness
initiative," said Rick Ricart,
president for Columbus, Ohio-based
Ricart Automotive. "Not only have we seen great results, but
the program essentially runs itself. Enrollment is simple and
reporting on program performance is provided on a consistent
basis."
For more information on the Vehicle Recall Awareness Program or
to enroll your dealership, contact Solutions@Valvoline.com.
For all media inquiries, please contact JamieDay Montgomery
at jamieday@bigcom.com.
About ValvolineTM
Valvoline Inc. (NYSE:
VVV) is a leading worldwide marketer and supplier of premium
branded lubricants and automotive services, with sales in more than
140 countries. Established in 1866, the company's heritage spans
over 150 years, during which it has developed powerful brand
recognition across multiple product and service channels. Valvoline
ranks as the No. 3 passenger car motor oil brand in the DIY market
by volume. It also operates and franchises the No. 2 quick-lube
chain by number of stores in the United
States with more than 1,150 Valvoline Instant Oil
ChangeSM centers and the No. 3 quick-lube chain by
number of stores in Canada with
more than 70 Great Canadian Oil Change locations. It also markets
Valvoline lubricants and automotive chemicals, including the new
Valvoline™ Modern Engine Full Synthetic Motor Oil, which is
specifically engineered to protect against carbon build-up in
Gasoline Direct Injection (GDI), turbo and other engines
manufactured since 2012; Valvoline High Mileage with MaxLife
technology motor oil for engines over 75,000 miles; Valvoline
Synthetic motor oil; and Zerex™ antifreeze. To learn more, visit
www.valvoline.com.
TM Trademark, Valvoline or its subsidiaries,
registered in various countries
SM Service mark, Valvoline or its subsidiaries,
registered in various countries
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vschirmer@valvoline.com
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SOURCE Valvoline Inc.