FORT MYERS, Fla., Feb. 20,
2019 /PRNewswire/ -- Chico's, the leading women's
retailer and namesake brand of Chico's FAS, Inc. (NYSE: CHS), today
announced the launch of multiple new apparel offerings using fabric
innovations and solutions that build on the brand's heritage of
combining style with exceptional function, giving women even more
reason to love the clothes they're in.
No Stain, No-Iron shirts powered by Stain
Shield™ technology are now available in seven colors
and prints in boutiques and online at Chicos.com. Styled like
Chico's bestselling no-iron collection of classic button-up shirts,
the no-stain, no-iron shirt repels a variety of everyday substances
such as cola, salad dressing, ketchup, coffee and even red wine.
Spots easily flush away with water. The Stain
Shield™ repellant lasts up to 30 washes.
No Stain White Jeans powered by Stain Repellent Bright
White™ technology will be available in boutiques and online in
Spring 2019. In addition to repelling stains for up to 20 washes,
the new technology helps prevent yellowing in the wash, ensuring
crisp white denim for up to 25 washes.
As part of Chico's ZENERGY® collection, active wear with UVA and
UVB protection will be launched in Spring 2019. The new tops and
bottoms will use No Sun technology that provides UPF 50+ protection
and repels UVA and UVB rays.
"We are delighted to offer these new products, which use
innovative technology to enhance our customers' wardrobe with
clothes that provide style, fit and function," said Shelagh Stoneham, Chico's Senior Vice President
of Marketing. "We know our customers value excellence in these
areas just like they value our most amazing personal service, and
we will continue working to deliver on her expectations."
The new product launches announced today build on Chico's legacy
of fabric and fashion innovations and solutions for women. These
include Chico's widely acclaimed wrinkle-free and packable
Travelers™ collection; No Tummy pants and denim powered
by So Slimming™ technology, which are equipped with proprietary
flattening panels that smooth the midsection; No-Iron shirts that
can be tossed in the wash and don't need to be steamed or ironed;
and denim and sweaters featuring Coolmax™ technology, which keeps
the wearer cool and comfortable.
About Chico's
Chico's® was founded in 1983 as a
small boutique selling Mexican folk art on Sanibel Island in
Florida. The rich colors, bold
prints, unique artisanal details, problem-solving styles, and
amazing personal service made a lasting connection with
customers. Now, there are over 600 Chico's boutiques and outlets
nationwide, an international (franchise) partner, a monthly mailer,
and online shopping available at chicos.com and
chicosofftherack.com.
About Chico's FAS, Inc.
The Company, through its brands – Chico's, White House Black Market
and Soma is a leading omnichannel specialty retailer of women's
private branded, sophisticated, casual-to-dressy clothing,
intimates and complementary accessories.
As of November 3, 2018, the Company operated 1,431 stores
in the U.S. and Canada and sold
merchandise through 83 international franchise locations in
Mexico. The Company's merchandise
is also available at www.chicos.com, www.chicosofftherack.com,
www.whbm.com, and www.soma.com as well as through third party
channels.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995
This release contains statements that
constitute forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. The statements
relate to, among other things, expectations, estimates and
projections regarding the brand's new product initiatives and are
identified by use of the words "anticipate," "believe," "could,"
"estimate," "expect," "intend," "may," "plan," "outlook,"
"predict," "project," "should," "strategy," "target," "will,"
"would," "potential" and similar terms. Factors that could
cause actual results to differ include, but are not limited to: the
extent of the market demand and overall level of spending for
women's private branded clothing and related accessories; the
effectiveness of our brand awareness and marketing programs; the
ability to successfully execute our business strategies and to
achieve the expected results from them; and the risk that our
investments in merchandise or marketing initiatives may not deliver
the results we anticipate. Other risk factors for the Chico's
FAS, Inc.'s business are detailed from time to time in the Chico's
FAS, Inc.'s Quarterly Reports on Form 10-Q, Annual Report on Form
10-K and other reports filed with the Securities and Exchange
Commission. These factors should be considered in evaluating
forward‑looking statements contained herein.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/chicos-announces-new-products-that-further-showcase-fabric-innovations-and-solutions-for-women-300798472.html
SOURCE Chico's FAS, Inc.