FORT MYERS, Fla., April 3, 2019 /PRNewswire/ -- Chico's
FAS, Inc. (NYSE: CHS) and its family of brands, Chico's®, White
House Black Market® and Soma®, announce their 2019 Spring campaign,
partnering with Habitat for Humanity International to bring
awareness to the issue of affordable homeownership for women and
their families. According to Habitat, nearly 19 million U.S.
households spend more than half of their paychecks on housing
costs, creating a burden that often requires families to make
difficult choices between their housing, healthcare, education and
transportation.
This year the multi-faceted Spring campaign will support Habitat
for Humanity's Home is the Key campaign and the national Women
Build program, impacting communities across the nation. The
partnership is aimed at empowering women to build strength,
stability and independence through housing.
"At Chico's FAS we believe in empowering women to reach their
greatest potential. For most people, it's a high achievement to own
your home. Last year, more than half the homes purchased
through Habitat for Humanity were by women led
households. Home ownership provides transformational
change to a woman and her family, and helps to empower her, which
in turn, positively impacts her family and the community for
generations," says Lori Shaffer,
Senior Vice President of Outlets for Chico's FAS, Inc. and Chair of
the Company's Corporate Giving Board. "At Chico's FAS we want to
help more women turn the key that unlocks opportunity."
The campaign spans the months of April and May, with
opportunities that engage Chico's FAS Associates as volunteers and
enables customers to contribute through donation or by purchasing
select items that give back. The sponsorship includes support of
Habitat's 2019 Women Build program, which recruits, educates and
inspires women to build and advocate for safe and affordable
shelter in their communities. Chico's FAS will directly impact
multiple communities across the United
States, including the complete funding of two new homes and
providing $5,000 grants to 15 Women
Build projects.
To further the effort, each of Chico's FAS' brands will donate a
portion of select product sales, up to a combined maximum donation
of $600,000, to benefit Habitat for
Humanity. Additionally, Chico's FAS will collect register donations
at its Chico's®, White House Black Market® and Soma® boutiques,
outlets, and online at www.chicosfas-cares.com.
"Chico's FAS recognizes that affordable housing is the
cornerstone to vibrant communities and a strong economy," said
Colleen Finn Ridenhour, Senior Vice
President of Development, Habitat for Humanity International. "We
thank Chico's, White House Black Market, Soma and their employees
for their continued commitment to a world where everyone has a
decent place to call home."
Chico's FAS will also sponsor Habitat's third annual Home is the
Key campaign, which gathers sponsors, celebrities and community
leaders to speak out on the importance of affordable housing
throughout the month of April. Chico's FAS helped kick-off the 2019
campaign in Atlanta, Georgia last
week where volunteers helped construct an affordable home alongside
future homeowner Krushetta and her sons. The home will be completed
over the course of April.
More information can be found at www.ChicosFAS-Cares.com.
About Chico's FAS, Inc.
The Company, through its brands – Chico's, White House Black
Market and Soma is a leading omnichannel specialty retailer of
women's private branded, sophisticated, casual-to-dressy clothing,
intimates and complementary accessories.
As of February 2, 2019, the
Company operated 1,418 stores in the U.S. and Canada and sold merchandise through 83
international franchise locations in Mexico. The Company's merchandise is also
available at www.chicos.com, www.chicosofftherack.com, www.whbm.com
and www.soma.com as well as through third party channels. For more
detailed information on the Company, please go to our corporate
website at www.chicosfas.com. The information on our corporate
website is not, and shall not be deemed to be, a part of this press
release or incorporated into our federal securities law
filings.
About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live,
Habitat for Humanity began in 1976 as a grassroots effort on a
community farm in southern Georgia. The Christian housing organization
has since grown to become a leading global nonprofit working in
local communities across all 50 states in the U.S. and in more than
70 countries. Families and individuals in need of a hand up partner
with Habitat for Humanity to build or improve a place they can call
home. Habitat homeowners help build their own homes alongside
volunteers and pay an affordable mortgage. Through financial
support, volunteering or adding a voice to support affordable
housing, everyone can help families achieve the strength, stability
and self-reliance they need to build better lives for themselves.
Through shelter, we empower. To learn more,
visit habitat.org.
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SOURCE Chico's FAS, Inc.