PARSIPPANY, N.J., April 24, 2019 /PRNewswire/ -- RB, global
producer of popular consumer health, hygiene and home products,
today announces the launch of Neuriva™ – a science-backed dietary
supplement and complementary digital training and support program.
With new poll results showing that Americans nearly unanimously
agree that brain performance impacts some aspect of their lives,
and more than half saying it would have a positive impact on their
emotional wellbeing, self-esteem and happiness, Neuriva offers a
holistic approach for people at all stages of life.
"As the most complex organ of the body, the brain requires an
integrated health approach. We're proud to offer a new product that
does just that. Neuriva's ingredients are supported by clinical
studies and the scientifically-validated cognitive stimulation
program will help consumers keep their brains at the center of
their wellness routines," said Dirk Hondmann, Ph.D., Chief
Scientific Officer at RB. "But this is just the beginning – the
team is committed to continuing to advance the education and
science even further."
Neuriva includes two natural and GMO-free ingredients –
Neurofactor and Plant-sourced Sharp Phosphatidylserine (PS) – that
are clinically proven to fuel five indicators of brain performance,
including accuracy, concentration, focus, learning and memory.
Neurofactor, which is made from the nutrient-rich fruit of the
coffee cherry, supports the production of brain-derived
neurotrophic factor (BDNF), a key neuroprotein and biomarker for
brain health that is known to play a role in the strength of the
signal between neurons and support the creation of new connections.
PS is a lipid that is key to supporting cell function in the brain,
as it impacts the brain's structure and signal system. Studies have
revealed PS's contributions to cognitive function in individuals of
various age groups.
"With brain health being top of mind for so many, we are proud
to offer a beyond-the-pill approach, including a breakthrough
supplement with clinically proven ingredients and an app that helps
assess, train and monitor brain performance," said Gregory Chabidon, General Manager of the
Vitamins, Minerals and Supplements Business Unit at RB. "We've made
it our mission to help consumers achieve more brain victories, more
often, and with Neuriva we offer an innovative solution that puts
brain health into their hands."
The Neuriva Brain Gym app offers a customized brain training
experience, using personal assessments to identify specific
cognitive improvement areas. It then selects from 14 brain games
and five training programs based on individual needs. The app also
includes insights and analyses on scores, tracking cognitive
fitness progression in tandem with the supplementation, and
benchmarking against other users.
To help educate and empower the public about brain health, RB
has tapped a network of multidisciplinary, reputable experts in
nutrition and brain health. The group consists of physicians,
researchers, dietitians and holistic chefs who plan to offer
ongoing support and resources, from simple tips to brain-healthy
recipes. As part of its efforts, the group will also help identify
opportunities for new research to better understand the role of
vital nutrients in the brain.
"Most people don't realize that there are relatively simple
things they can do that can have a big impact today and down the
road," said Nigel Denby, RD, author
and Brain Health Network member. "It's exciting to see the type of
holistic support that Neuriva is offering, and I'm hopeful it will
help a lot of people take better care of their brains."
Neuriva is available in trusted national retailers in stores and
online. To learn more about Neuriva and the Brain Gym app, visit
Neuriva.com.
About Neuriva
Named from the Greek word for 'Brain'
and the Latin word for 'Life,' Neuriva combines the best of science
and nature to help brains brain better. Neuriva is more than a
supplement; it's a brain-healthy lifestyle. Its holistic approach
incorporates an ecosystem of digital assessments, brain-sharpening
exercises and education. Because when your brain wins, you win.
About RB
RB* is the global leading consumer health
and hygiene company. Driven by a purpose of providing
innovative solutions for healthier lives and happier homes, RB has
operations in over 60 countries. From the foundations of
wellness and infant nutrition, to the fundamentals of a hygienic
home, its global brands help people live healthier, happier
lives.
RB has world leading Powerbrands which include household names
such as Lysol, Air Wick, Resolve, Easy On, Finish, Woolite, Dettol,
Veet, Harpic, Cillit Bang, Mortein, Vanish, Calgon, Enfamil,
Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl,
and Clearasil.
RB's unique culture is at the heart of its success. Its
drive to achieve, passion to outperform and commitment to quality
and scientific excellence are manifested in the work of over 40,000
employees worldwide. For more information
visit http://www.rb.com/us/.
*RB is the trading name of Reckitt Benckiser group of
companies.
About the Poll
Harris On Demand is a survey platform
that provides timely, accurate and insightful data, all backed by
the credibility of the Harris Poll name. From survey questionnaire
design to interpreting the findings, Harris consultants work
hand-in-hand with you throughout the process to maximize the value
of survey research. This fast, cost-effective tool from opinion
polling experts has been helping leaders across brand management,
PR, communications, consumer insights and innovation make better
decisions for over 20 years.
To learn more about the brain health poll results and for
media inquiries, please contact:
Molly Devlin
Molly.Devlin@evokegroup.com
Direct: 215-847-9962
These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat,
cure, or prevent any disease.
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SOURCE RB