CYPRESS, Calif., June 14, 2019 /PRNewswire/
-- Mitsubishi Motors North America, Inc. (MMNA),
the fastest-growing Asian brand in the U.S. for the second
consecutive year*, was named "Telematics OEM of the Year" at
TU-Automotive Detroit, the world's largest
automotive technology conference and exhibition. The honor was
bestowed upon Mitsubishi in recognition of the manufacturer's
innovative Road Assist+ smartphone application.
The award recognizes forward-thinking original equipment
manufacturers (OEM) that are developing cutting-edge technologies
and innovations in the connected-vehicle space, and is among the
most prestigious and anticipated awards in the connected car
industry.
Mitsubishi Road Assist+, built in association with LexisNexis
Risk Solutions, is the first hardware-free smartphone-based
application provided by an OEM that lets owners realize the cost
savings of usage-based insurance (UBI) without having to own a
newer "connected car" with built-in telematics capabilities or
aftermarket-installed telematics hardware. The app is loaded with
technology (GPS and Driving Signature) to give drivers access, at
their choosing, to contact participating carriers and exclusive
Mitsubishi offers.
"We're extremely honored to be recognized as OEM of the year by
TU-Automotive for Road Assist+ and our work in the telematics
space," said Bryan Arnett, senior
manager, product planning, MMNA. "Today's drivers increasingly
expect intelligent services that link to their car to provide a
convenient and connected driving experience. Mitsubishi Road
Assist+ is a seamless way to offer that while providing
cost-savings opportunities for consumers through participating UBI
insurance carriers."
The Mitsubishi Road Assist+ App has advanced analytics embedded
in it, collecting driving behavior data through telematics
technology that provides feedback to help drivers improve their
driving and avoid risky behaviors like speeding, hard braking and
fast acceleration. The app applies geospatial context to driving
events to better understand how drivers respond in different
situations.
"Providing insurers and OEMs with comprehensive and normalized
telematics data is one of our connected car team's top
priorities," said Adam Hudson,
senior director, U.S .Connected Car Team, LexisNexis Risk
Solutions. "This recognition is a great source of pride, and
further showcases us as an emerging leader in the telematics
industry."
Mitsubishi Road Assist+ also provides 24-hour emergency roadside
assistance and additional value is added in the form of proactive
driving feedback and suggestions along with dealership discounts.
Moreover, the service allows Mitsubishi to explore valuable
insights behind consumer use of their products and supports the
goal to enhance driver peace of mind, safety and connectivity on
the open road.
Mitsubishi Road Assist+ is available now for both Android and
iOS devices on the Google Play Store and Apple App Store.
For more information on Mitsubishi Motors, Mitsubishi Road
Assist+ and the 2019 lineup, please
visit media.mitsubishicars.com.
About Mitsubishi Motors North America, Inc.
Through a
network of more than 360 dealer partners across the United States, Mitsubishi Motors North
America, Inc. (MMNA), is responsible for the sales, research and
development, marketing and customer service of Mitsubishi Motors
vehicles in the U.S. 2018 marked the brand's sixth consecutive year
of sales growth.
Located in Cypress, California,
MMNA is a part of the Renault-Nissan-Mitsubishi Alliance, the
largest automaker alliance in the world. Mitsubishi continues to
lead the way in the development of highly efficient, affordably
priced new gasoline-powered automobiles, while using its
industry-leading knowledge in battery-electric vehicles to develop
future EV and PHEV models.
For more information on Mitsubishi vehicles, please contact the
Mitsubishi Motors News Bureau at (888) 560-6672 or
visit media.mitsubishicars.com.
*Based on Motor Intelligence CY2017 and CY2018 Sales by
Manufacturer data. Excludes premium brands.
About LexisNexis Risk Solutions
LexisNexis® Risk Solutions harnesses the power of data and
advanced analytics to provide insights that help businesses and
governmental entities reduce risk and improve decisions to benefit
people around the globe. We provide data and technology solutions
for a wide range of industries including insurance, financial
services, healthcare and government. Headquartered in metro
Atlanta, Georgia, we have offices
throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of
information and analytics for professional and business customers
across industries. For more information, please visit
www.risk.lexisnexis.com, and www.relx.com.
MMNA Contacts
Jeremy Barnes
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com
Mobile: 714-296-1402
Erica Rasch
Manager, Communications
erica.rasch@na.mitsubishi-motors.com
Mobile: 714-715-0876
LexisNexis Contact
Rocio
Rivera
Manager, Media and Analysts Relations
LexisNexis Risk Solutions
Rocio.rivera@lexisnexisrisk.com
Phone: 678-694-2338
View original content to download
multimedia:http://www.prnewswire.com/news-releases/mitsubishi-motors-recognized-as-oem-of-the-year-for-road-assist-smartphone-app-at-tu-automotive-detroit-300867635.html
SOURCE Mitsubishi Motors North America, Inc.