ATLANTA, June 25, 2019 /PRNewswire/ -- Coca-Cola
North America is launching a digital marketplace this fall that
connects its foodservice customers to pre-vetted, industry-best
restaurant technologies with competitive pricing. The marketplace
of solutions for front of house, back of house and outside of house
is powered by Omnivore, a universal point-of-sale connectivity
platform, that offers seamless integration into restaurants'
point-of-sale (POS) systems. The marketplace is the result of a
year-long collaboration between Coca-Cola and Omnivore and one
output of Coca-Cola's investment in Omnivore, announced in late
2018.
Today, restaurant consumers' expectations and use of digital
technology are evolving at a record pace, creating growth
opportunities for restaurants. While third-party technology
companies are innovating to provide game-changing solutions for the
restaurant industry, it is challenging and costly for restaurant
operators to research, test, integrate and deploy the right
technologies to capitalize on this growth opportunity.
Coca-Cola's digital marketplace addresses these concerns.
Experts at Coca-Cola and Omnivore have partnered to vet today's
leading foodservice technologies, taking the guesswork out of
finding the best-in-class digital solutions for restaurant
operators. Coca-Cola's strategic partnership with Omnivore allows
for easy and affordable integration between any of the technologies
in the marketplace and a restaurants' POS system. This seamless
connection capability reduces the time, money and resources
restaurants currently expend on technology integration.
The curated marketplace will include restaurant technologies to
improve consumer engagement and optimize all aspects of restaurant
operations, including:
- front-of-house technologies (tableside ordering and payment,
guest engagement, kiosk, digital menus);
- back-of-house technologies (inventory, labor, analytics);
and
- outside-of-house technologies (online ordering, third-party
delivery, loyalty and more).
"For 133 years, Coca-Cola has been focused on adding value
beyond the beverage for our customers," said Billy Koehler, Director of Digital & Payment
Platforms for National Foodservice & On-Premise Marketing at
Coca-Cola North America. "Decades ago, we provided customers with
value-adds like Coca-Cola-branded cash registers and static
Coca-Cola signage. In the 21st century, combining our
expertise in foodservice and digital to offer tangible technology
solutions provides the most value for our restaurant partners who
always welcome an edge to increase their revenue. The marketplace
is just one example of the digital solutions we'll be rolling out
for customers in the months to come."
Coca-Cola and Omnivore are collaborating with today's leading
technology providers for inclusion in the marketplace, which is set
to launch in September 2019. Access
to the marketplace and technology integration through Omnivore is
free for Coca-Cola customers. Cost to a restaurant for technologies
in the marketplace will vary by technology, but more competitive
rates will be available for Coca-Cola customers.
Coca-Cola has been focused on providing digital solutions for
their customers the last few years. After forging a partnership in
2018, this spring Coca-Cola and Omnivore launched the Menu
Management Solution (MMS) app, a single source of truth software
that allows restaurants to own their digital menu content and
control their brand across any digital platform.
"Our year-long collaboration with Coca-Cola and select
restaurant operators has helped us validate and develop additional
digital solutions that contribute to profitable growth for
restaurants," said Shane Wheatland,
Chief Marketing Officer at Omnivore. "These solutions align well to
consumer needs as well as common barriers experienced by restaurant
operators as they digitize and build a competitive advantage for
their brand. We look forward to the launch of Coca-Cola's
marketplace, and continuing to foster agile and affordable access
to meaningful third-party solutions."
Coca-Cola's strategic partnership with Omnivore and the launch
of the digital marketplace are important milestones in Coca-Cola's
long-term vision of building a digital ecosystem that connects
Coca-Cola, foodservice operators and consumers. This ecosystem,
which has been in planning and development over the last two years,
will be fueled by proprietary technologies, analytics and tools
available only for Coca-Cola customers aimed at optimizing customer
business operations and driving their profit growth.
ABOUT THE COCA‑COLA COMPANY
The Coca-Cola Company (NYSE: KO) is a total beverage
company, offering over 500 brands in more than 200 countries and
territories. In addition to the
company's Coca-Cola brands, its portfolio includes some
of the world's most valuable beverage brands, such as AdeS
plant-based beverages, Ayataka green tea, Costa coffee, Dasani
waters, Del Valle juices and
nectars, Fanta, Georgia coffee,
Gold Peak teas and coffees, Honest Tea, innocent smoothies and
juices, Minute Maid juices, Powerade sports drinks, Simply juices,
smartwater, Sprite, vitaminwater and ZICO coconut water. It is
constantly transforming its portfolio, from reducing sugar in its
drinks to bringing innovative new products to market. It is also
working to reduce its environmental impact by replenishing water
and promoting recycling. With its bottling partners, it employs
more than 700,000 people, helping bring economic opportunity to
local communities worldwide. Learn more
at Coca-Cola Journey at www.coca-colacompany.com and
follow the company on Twitter, Instagram, Facebook and
LinkedIn.
ABOUT OMNIVORE
Omnivore empowers restaurant brands to
digitize their guest and operational experience in a meaningful and
sustainable way. We deliver an end-to-end suite of solutions built
on data and insights that help optimize the essential elements of
the digital restaurant experience; online ordering, pay at table,
3rd party delivery, kiosk/digital menu, reservations, loyalty,
inventory, labor and analytics. All of these solutions completely
integrate into the restaurant POS system for operational
efficiency, future agility and leveraging of data. For more
information, visit Omnivore.io.
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SOURCE Coca-Cola North America