ATLANTA, Aug. 27, 2019 /PRNewswire/
-- LexisNexis® Risk Solutions, a leading provider of
data, analytics, and technology for automakers and insurers, today
announced the launch of LexisNexis® Recall Clarity™, a
solution that assists auto manufacturers in the owner
identification process for safety-related recalls. According to the
NHTSA, over 1,000 recalls were issued in 2018 affecting more than
35 U.S. million motorists. In the event of a recall, customer
outreach teams are tasked with getting vehicles repaired by finding
recalled vehicle owners and leading them to the dealership for
service. This process has become increasingly more difficult due to
changes in vehicle ownership on secondary markets. With more than
40 million used cars sold in the U.S. each year, compounded
by the fact that more than 45 million people move each year, the
need for an efficient way of notifying the owner of a recall, which
in some cases can be life-threatening, is crucial.
By combining propriety linking technology and unique identifier
LexID®, Recall Clarity leverages billions of records from over ten
thousand data sources to provide valuable data and insights to help
recall customer outreach teams identify, locate and contact the
right owner of those hard to find recalled vehicles. There are an
estimated 57 million unrepaired vehicles on American roads today,
so the benefit of increased clarity will ultimately serve as a
measurable result when examining repair completion rates.
"Identifying a driver with an outstanding recall is no longer a
convoluted process where outreach teams have to combat data latency
along with data decay among the older vehicles still out on the
road," said David Nemtuda, Senior
Director, Connected Car, LexisNexis Risk Solutions. "Consumers who
rely on their cars every day also rely on being properly notified
in a timely manner if their vehicle has a component currently under
recall."
The solution aids in the reduction of organizational risk of
non-compliance, while helping automakers increase efficiencies when
analyzing campaign costs. Recall Clarity can meet the specific
campaign outreach needs of an automaker by offering options around
email addresses, mobile phone numbers and secondary home data.
Leveraging a high level of scalability over 280 million unique
identities across all 50 states, Recall Clarity enables
dealer-based campaigns to support automaker efforts regarding
current safety and recall campaigns reinforcing a strong brand
message of safety across the board.
The cascade of benefits that this solution brings will notably
come down to those directly impacted by recalls, the consumer. By
having a more robust contact database that connects OEMs with
owners, the improved rate of meaningful contact by outreach centers
can lead to increased completion of repairs, safer owners, safer
roadways and peace of mind for auto manufacturers, dealers and
their customers.
For more information including a case study and video, visit
LexisNexis Recall Clarity.
About LexisNexis Risk Solutions
LexisNexis® Risk
Solutions harnesses the power of data and advanced analytics to
provide insights that help businesses and governmental entities
reduce risk and improve decisions to benefit people around the
globe. We provide data and technology solutions for a wide range of
industries including insurance, financial services, healthcare and
government. Headquartered in metro Atlanta, Georgia, we have offices throughout
the world and are part of RELX (LSE: REL/NYSE: RELX), a global
provider of information and analytics for professional and business
customers across industries. For more information, please visit
www.risk.lexisnexis.com, and www.relx.com.
Media Contact:
Regina Haas
Media and Analyst Relations, Insurance and Connected Car
LexisNexis Risk Solutions
+1.678.694.3569
regina.haas@lexisnexisrisk.com
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