NEW YORK, Aug. 27, 2019 /PRNewswire/
-- PlaceIQ, the company building a new model of
consumer behavior with location data, today announced a
comprehensive strategic partnership with Experian, which
includes a financial investment from the global information
services company. This investment represents a growth round of
financing for PlaceIQ, enabling the company to continue its strong
forward market momentum by scaling its data operations, meeting
increasing product demand, and supporting future
innovation.
Under the agreement, PlaceIQ's flagship compiled data
product, LandMark, will be incorporated into Experian's suite
of data activation and measurement products and services. The
combined capabilities open the door for brands and agencies to
better measure the effectiveness of marketing campaigns and create
more relevant messages that resonate with customers.
"Today's announcement is a moment of tremendous pride for me as
a founder, and for our talented team," said Duncan McCall, CEO, PlaceIQ. "At the
inception of our company, we set out to build the best,
most accurate view of behaviors in the physical world from
location data—with the intention of equipping the most
sophisticated organizations on the planet to harness this powerful
data set to deliver optimized marketing communications and create
an improved customer experience. In a year when we have
deliberately pursued a data-only strategy for our business, we've
been selected for a pivotal partnership with one of the most
respected data companies in the industry for their
next-generation omnichannel offerings. It is not
only an extraordinary honor, but also a rewarding validation of our
chosen course."
PlaceIQ's LandMark leverages foot traffic patterns to provide a
real-world view of the customer journey and can connect with
multiple marketing touchpoints to create a truly integrated
approach. Combined with Experian's suite of marketing products and
solutions, LandMark will help brands and agencies to build
effective audiences, activate campaigns across channels and more
accurately measure campaign success.
"Customer behavior has evolved significantly over the years.
People interact with brands through a variety of digital
touchpoints—whether it's mobile, social media or video," said
Kevin Dean, President of
Marketing Services, Experian. "With the mindset that consumers need
to be at the heart of every marketing strategy, brands and agencies
need to find ways to reach them and deliver more relevant messages.
We believe quality data and advanced technology underpin that
entire approach, and our collaboration and investment with PlaceIQ
reinforce our commitment to helping brands meet that
expectation."
About PlaceIQ
PlaceIQ is a leading data and technology
provider that powers critical business and marketing decisions with
location data, analytics, and insights. An early industry pioneer,
PlaceIQ has become the standard for fueling better decisions by
marketers, analysts and publishers through powerful, location-based
consumer insights, real-world measurement, and attribution. With
PlaceIQ, companies can uncover opportunities within the consumer
journey by learning about and connecting with location-based
audiences, measuring real-world ROI and applying insights that
drive intelligent marketing and successful business outcomes. The
company is headquartered in New York
City and has offices in Los
Angeles, Silicon Valley, Chicago, and Detroit. For more information,
visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like
us on Facebook: PlaceIQ.
About Experian
Experian is the world's leading global
information services company. During life's big moments — from
buying a home or a car to sending a child to college to growing a
business by connecting with new customers — we empower consumers
and our clients to manage their data with confidence. We help
individuals to take financial control and access financial
services, businesses to make smarter decisions and thrive, lenders
to lend more responsibly, and organizations to prevent identity
fraud and crime.
We have 17,200 people operating across 44 countries, and every
day we're investing in new technologies, talented people and
innovation to help all our clients maximize every opportunity. We
are listed on the London Stock Exchange (EXPN) and are a
constituent of the FTSE 100 Index.
Learn more at www.experianplc.com or visit our global
content hub at our global news blog for the latest news
and insights from the Group.
Experian and the Experian marks used herein are trademarks or
registered trademarks of Experian and its affiliates. Other product
and company names mentioned herein are the property of their
respective owners.
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SOURCE PlaceIQ