SANTA CRUZ, Calif.,
Sept. 4, 2019 /PRNewswire/
-- Today, Plantronics, Inc. ("Poly" – formerly Plantronics and
Polycom) (NYSE: PLT), a global communications company, announced
that its award-winning BackBeat portfolio now offers true wireless
earbuds with a variety of wearing styles to address the unique
needs of consumers throughout the day. Plantronics' latest
additions include an all-new true wireless lineup – the BackBeat
PRO 5100, BackBeat FIT 3200 and BackBeat FIT 3150 – in addition to
the BackBeat FIT 6100, a new over-the-head solution.
The BackBeat family features Plantronics legendary audio
quality, reliable connectivity and innovative technology, as well
as exceptional comfort, fit, durability and long-lasting battery
life. Whether your preference is fitness, all-day listening or
taking calls, BackBeat headphones are designed to meet the demands
of your day.
"Frost & Sullivan's research indicates the true wireless
headphone market is poised for substantial growth, fueled by
expanded choice and consumer reliance on mobility," said
Brent Iadarola, Frost &
Sullivan Vice President of Mobile
and Wireless Research. "By intelligently pairing smartphone
features, such as voice activation and command customization,
Plantronics is delivering a line-up of product-specific
differentiators that will excel in the true wireless market."
Plantronics' true wireless earbuds are extremely lightweight,
and each pair comes with a compact carrying case for additional
battery life on-the-go. The "My Tap" feature, which is available
through the BackBeat app, offers command customization on all true
wireless products. Users can begin their favorite playlist, set a
timer, and interval train with a single tap. The latest true
wireless offerings include:
- BackBeat PRO 5100: The first true wireless edition to
the award-winning BackBeat PRO line, the BackBeat PRO 5100 earbuds
are the smallest and lightest true wireless offering Poly has ever
released. Designed for individuals on-the-go – specifically people
who lead a connected lifestyle and need to maximize productivity
while minimizing the number of devices they carry. The BackBeat PRO
5100 features powerful stereo sound and premium call clarity in a
sleek and discreet design. The BackBeat PRO 5100 is engineered for
communications and entertainment: Complete with four
noise-canceling mics, exclusive WindSmart technology that tunes out
background noise, and ultra-comfortable noise-isolating eartips,
each earbud can carry a charge of up to six and a half hours plus
an additional 13 hours of power with the pocket-sized charging
case.
- BackBeat FIT 3200: For fitness enthusiasts interested in
true wireless sport earbuds, BackBeat FIT 3200 offers maximum
stability, with noise isolating eartips to offer an immersive
listening experience both in and out of the gym. BackBeat FIT 3200
is best suited for athletes who want a lightweight design that
is sweatproof and IP57-rated waterproof with super-secure
earloops and comes with three eartip sizes. "Awareness" mode gives
users the flexibility to hear their surroundings for increased
awareness. Each earbud has up to eight hours of listening time,
plus an additional 16 hours with the case.
- BackBeat FIT 3150: The next-generation of the BackBeat
FIT 3100, these true wireless sport earbuds are designed for
outdoor fitness enthusiasts who enjoy urban running. The BackBeat
FIT 3150 is also sweatproof and IP57-rated waterproof for extreme
weather conditions, includes Always Aware™ ear tips that allow in
ambient sounds for safer training, and boasts additional features
that can be activated with on-ear controls. The BackBeat FIT 3150
earbuds and carrying case have enough battery life to fuel one week
of workouts – up to 24 hours.
In addition to the growing demand for true wireless headphones,
some users prefer an over-the-ear wearing style as opposed to
in-ear solutions. A recent study conducted by
Plantronics1 found that 65 percent of consumers carry
one headset for fitness and use that headset for activities
throughout the day. To address the need for all-day wear, including
at the gym, Plantronics developed an over-the-head solution that is
built for sport, but designed for life. Plantronics latest
over-the-head solution includes:
- BackBeat FIT 6100: For motivated athletes who appreciate
multi-sport functionality, the BackBeat FIT 6100 over-the-head
headphones are engineered for sport but designed for life. The
adjustable sport-fit headband has an IPX5-rated water-resistant and
sweatproof design, 40 mm angled drivers, and noise-isolating
earcups with "Awareness" mode and up to 24-hour battery life.
"We are taking the most unique features of our award-winning
BackBeat portfolio and combining them with the need for all-day
true wireless connectivity," said Tanguy
Leborgne, vice president and general manager of Poly. "As
the lines between work and life blend, I recognize the importance
of being able to take phone calls anytime, anywhere – even if
that's while I'm on a run!"
Consumers around the world can choose from Plantronics' latest
edition of headphones to meet their personal style, preferences and
desired experiences. These headphones offer the versatility,
comfort and the premium audio quality Plantronics is known for at a
competitive price.
For more information on styles, pricing and general
availability, please visit Plantronics.com
- BackBeat PRO 5100: Available in Black
- BackBeat FIT 3200: Available in Black and Teal
- BackBeat FIT 3150: Available in Black and Black-Blue
- BackBeat FIT 6100: Available in Black, Camo and Pepper
Grey
The BackBeat PRO 5100, BackBeat FIT 3200, BackBeat FIT 3150 and
BackBeat FIT 6100 are now available on Plantronics.com, Amazon,
Best Buy, and at leading retailers worldwide.
About Poly
Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom)
(NYSE: PLT) is a global communications company that powers
meaningful human connection and collaboration. Poly combines
legendary audio expertise and powerful video and conferencing
capabilities to overcome the distractions, complexity and distance
that make communication in and out of the workplace challenging.
Poly believes in solutions that make life easier when they work
together and with our partner's services. Our headsets, software,
desk phones, audio and video conferencing, analytics and services
are used worldwide and are a leading choice for every kind of
workspace. For more information, please
visit: www.poly.com.
Poly, the propeller design, and the Poly logo are trademarks of
Plantronics, Inc. All other trademarks are the property of their
respective owners.
Poly Media Contact:
Shannon
Shamoon
Poly
M: +1 831-201-9142
Shannon.Shamoon@poly.com
1 Based on a survey conducted with 273
respondents.
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SOURCE Poly