FORT MYERS, Fla., Nov. 7, 2019 /PRNewswire/ -- Chico's FAS'
(NYSE: CHS) intimates brand, Soma®, puts to rest misconceptions
preventing women from a good night's rest despite craving longer
and deeper sleep – nearly one-half of women in the U.S. say they
have difficulty falling asleep or trouble staying asleep.
The new survey examined the sleeping habits and sleep-wear
preferences of adult women ages 18+ living in the U.S. Responses
from more than 1,000 women across the country revealed that most
women, over 70 percent of respondents, say they look forward to
going to bed; however, 45 percent worry about being able to fall
asleep once under the covers.
When asked to describe their ideal sleep situation, the women
cited falling asleep faster, having less stress and anxiety, and
feeling cool and not sweaty at the top of their sleep wishlists.
Conversely, the most common preventors of deep, restful sleep
include:
- Overheated -- More than one-third of women (36
percent) have trouble sleeping because they are hot or sweating; in
fact, being hot is a more common complaint than snoring, which is
reported by one-fourth of women (24 percent)
- A Restless Mind -- Nearly 6 out of 10 women (57
percent) say they cannot "turn off" their brains, preventing
sleep
"The survey results confirm the sleep issues we have been
working on for some time," says Mary van
Praag, President, Intimates Group at Chico's FAS, Inc.
"Feeling hot or sweating at night is exactly why we developed our
Cool Nights pajamas, which are made with a signature fabric
designed to help keep you cool all night long."
The survey also revealed a common trend in women's sleepwear
habits. Respondents describe their ideal sleep scenario with words
such as 'rested' and 'comfortable,' revealing that at least
one-third of women change into sleepwear as soon as they walk in
the door from work or their daily chores. Of women who wear bras to
sleep, respondents shared a preference for wireless.
As many as 9 out of 10 women (88 percent) in the U.S. have
experienced one or more sleep issues in the last month. To better
understand this sleep-loss epidemic, Soma teamed up with "NYC Sleep
Doctor" Janet Kennedy, Ph.D., a
licensed clinical psychologist with years of specialized experience
as a sleep doctor treating sleep disorders.
"So many women today experience sleep problems that leave them
feeling run down, fatigued, and unproductive," says Dr. Kennedy.
"It's important to take care of sleep by allowing enough time to
unwind at the end of the day, unplugging from work and personal
business, limiting exposure to blue light from screens, and
establishing a relaxing bedtime routine that you look forward
to."
The women's intimates brand, Soma, has spent 15 years providing
innovative solutions to women who are searching for uncompromising
comfort and fit in intimates and loungewear. From Cool Nights®
pajamas – Soma's signature ultra-soft, comfortable jersey knit
fabric that helps keep you cool all night long – to the Enbliss®
and Vanishing® collections of bras and underwear, these
solution-oriented designs are developed from critical insights
resulting from survey research similar to the sleep survey.
ADDITIONAL SURVEY FINDINGS INCLUDE:
- More than 7 out of 10 women look forward to bed each night and
half relax in bed, even when they're not sleeping… but, one-half of
women worry about being able to sleep at night.
- On average, women in the U.S. say they get about seven hours of
sleep during the week – and only about 15 minutes more than that on
weekends.
- Some women experience specific or serious sleep issues that
typically require medical attention (e.g., 7 percent of women have
a current sleep apnea diagnosis; 5 percent of women say they engage
in unwanted behaviors during sleep, such as sleep-walking or
eating; etc.)
SURVEY METHODOLOGY
This survey was conducted online within the United States in October 2019 among 1,007 adult-aged women, 18 and
older, by a third-party agency and was commissioned by Soma. The
sample was diverse regarding age, race, ethnicity, education and
U.S. region with virtually all the sample (99 percent) identifying
as female in their daily life. Participants were asked questions
about their sleep habits and sleepwear preferences, as well as
affinity for the Soma brand.
About Soma
The Soma® brand was founded in 2004 for the
woman who refuses to compromise – who wants pretty and practical,
soft and supportive. Soma offers bras, panties, sleep and
loungewear with ingenious solutions that balance beauty and brains.
The brand currently operates nearly 300 boutiques and outlets
nationwide and is available online at www.soma.com.
ABOUT CHICO'S FAS, INC.
The company, through its
brands – Chico's, White House Black Market, Soma and TellTale™ is a
leading omnichannel specialty retailer of women's private branded,
sophisticated, casual-to-dressy clothing, intimates and
complementary accessories.
As of August 3, 2019, the Company
operated 1,387 stores in the U.S. and Canada and sold merchandise through 83
international franchise locations in Mexico and 2 domestic franchise airport
stores. The company's merchandise is available at www.chicos.com,
www.chicosotherack.com, www.whbm.com, www.soma.com and
www.mytelltale.com as well as through third-party channels.
For more detailed information on the Company, please go to our
corporate website at www.chicosfas.com. The information on our
corporate website is not, and shall not be deemed to be, a part of
this press release or incorporated into our federal securities law
lings.
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SOURCE Chico's FAS, Inc.