OSLO, Norway, Nov. 18, 2019 /PRNewswire/ -- Iconic British
fashion brand Superdry has today reaffirmed its commitment to the
Norwegian market as the brand gears up for an exciting new era,
returning to its design-led roots under founder and CEO
Julian Dunkerton.
Superdry remains available in 120 locations across Norway including a new Shop in Shop within the
Steen & Strøm department store in Oslo, which features Superdry's latest
cutting-edge store design.
While a small number of stores have closed following the closure
of one of our former franchise partners, one of these stores will
reopen in the coming weeks with others to follow. Superdry products
remain available to consumers all over Norway – the brand is sold not only through
Superdry branded stores but also through independent fashion stores
and online.
In Norway, and in all countries
where we have a presence, Superdry is a concept brand offering
menswear, womenswear, footwear, underwear and accessories. In the
Nordic market, we also offer dedicated sports and snow apparel, and
we are one of the leaders in the market for outerwear in
Norway.
Julian Dunkerton, Founder and
Chief Executive of Superdry, said: "We've operated in
Norway for over a decade and we
remain absolutely committed to our business there, working with our
great retail partners across the country. The Superdry brand is at
a really exciting stage of its development, returning to its
design-led roots, and I'm excited about some of the new product our
customers and partners in Norway
will see coming through in 2020."
Notes to Editors
Founded in the UK in 2003 by Julian
Dunkerton and his business partner, James Holder, Superdry is now sold in more than
100 countries worldwide. Our affordable, premium quality clothing,
accessories and footwear stay true to the brand's founding
principles of quality, value and design. We have a clear strategy
for delivering continued growth via a disruptive multi-channel
approach combining e-commerce, Wholesale and physical stores.
Contact: Brunswick Group - Tim
Danaher, Camille Ng
superdry@brunswickgroup.com, +44 (0) 2074 045959