FORT MYERS, Fla., Feb. 25, 2020 /PRNewswire/ -- On
February 26, Chico's FAS' (NYSE: CHS)
intimates brand, Soma®, is launching its patent
pending Vanishing® 360 bra and panty collection –
designed to be its smoothest, no-show collection. Founded, designed
and led by women, Soma® has been focusing on what women
want and need since day one.
"With over 15 years of experience and a 90% bra fit satisfaction
rate, Soma continuously focuses on women and their changing bodies
throughout every stage of their life," says Mary van Praag, President, Intimates Group of
Chico's FAS. "Our new Vanishing 360 bra and panty collection aims
to give our customers exactly what they told us they want –perfect
smoothing, no-show t-shirt bra and no-ride, no-roll panties."
The Vanishing® 360 bras aim to deliver 360 degrees of
no-show, smooth comfort from the back, front and sides. The
collection debuts in three styles – perfect coverage, perfect
coverage front close and unlined front close. The innovative bra
has stretch cups with ultra-thin padding for a disappearing
neckline while helping to smooth from every angle, and is available
in 43 sizes – 32A-44G, the brands most size inclusive bra
collection. The new bras offer a variety of colors and prints and
are available for $58.
Soma's Vanishing® 360 panty collection features raw
cut edges, 4-way stretch fabric and stay-in-place exposed spandex
to help prevent rolling or riding. The collection is offered in 3
silhouettes, including hipster, modern brief and a retro thong, and
is available in multiple colors for $18.
Soma® first launched its Vanishing® Back
bra collection in 2009, and began its dominance as a leader in
innovative solutions. The collection already has over 25 million
Vanishing® products sold since its inception.
With nearly 300 boutiques nationwide, including 2200 trained bra
fit experts, and a growing e-commerce business, Soma is a leader in
transformation using beautiful, innovative bra, panty and sleep
solutions that fit women's bodies.
For more information about the new Vanishing® 360 bra
and panty collection, please visit www.vanishing360.com.
About Soma
Founded, designed and led by women,
Soma® has been focused on what women want and need from
day one. Soma® offers bras, panties, sleep and
loungewear with beautiful solutions and effortless style. The brand
currently operates nearly
300 boutiques and outlets nationwide, with over 2,200 bra fit
experts and a 90% bra fit satisfaction rate*.
*Based on customer bra fit experience surveys, conducted by an
independent third party.
ABOUT CHICO'S FAS, INC.
The Company, through its brands – Chico's®, White House
Black Market®, Soma® and TellTale™ is a
leading omnichannel specialty retailer of women's private branded,
sophisticated, casual-to-dressy clothing, intimates and
complementary accessories.
As of November 2, 2019, the
Company operated 1,373 stores in the U.S. and Canada and sold merchandise through 89
international franchise locations in Mexico and 2 domestic franchise airports
locations. The Company's merchandise is also available at
www.chicos.com, www.chicosofftherack.com, www.whbm.com,
www.soma.com, and www.mytelltale.com as well as through third-party
channels. For more detailed information on the Company, please go
to our corporate website at www.chicosfas.com.
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SOURCE Chico's FAS, Inc.