WASHINGTON, April 8, 2020 /PRNewswire/ -- Capitol Outdoor
(Capitol) and Smart City Media (SCM) today announced a purpose
driven partnership to immediately and proactively broadcast timely,
relevant messages about the COVID-19 crisis through their shared
out of home networks, at no cost to local and national public
health agencies.
As cities and transit agencies navigate the next phase of the
coronavirus pandemic, the Capitol and SCM partnership will utilize
SCM's Citypost platform to help public health officials conduct
outreach about testing sites and deliver other vital, real time
information related to the pandemic. Citypost utilizes open data,
including mobile applications, IoT sensors (Internet of Things),
and social media, to drive smarter and more helpful engagement.
Beginning in Baltimore and the
District of Columbia, Capitol will
deploy its large format digital billboards to display hyperlocal
locations where coronavirus test kits are available. Data from
Citypost will guide the location of the advertisements. Similarly,
SCM used Citypost to begin broadcasting CDC and local community
alerts last weekend through its network in Dallas, Kansas
City, Jersey City and
Greensboro.
"We want to use out of home media in the most powerful and
positive way possible, and this partnership does that," said
Capitol President Chris Tavlarides.
"We want people to remember this time as a moment when we all came
together, and we want our communities to emerge stronger because of
how we communicated and how we cared for each other."
"Outdoor media should be purpose-driven and impactful. We are
lucky to have a partner in Capitol Outdoor that shares that vision,
while understanding that digital media can help solve the
communication challenges that come along with the coronavirus
crisis," said SCM's Tom Touchet.
"Our immediate placement priorities will follow public health
specialists who say we need a huge expansion of testing and
intensive preparations so that hospitals can function effectively
as infections soar."
The Citypost platform solves three of the most important issues
in any public health crisis: how to inform the public about
critical aspects of the crisis; how to facilitate testing and
diagnosis; and how to get care to those who need it (both
face-to-face and virtual).
"Services like Citypost are invaluable to controlling the crisis
and preventing the spread of the disease. Effective communication
saves lives, eases hospital system stress, and helps stop the
outbreak from getting worse," said Pete
Celano, Director of Consumer Health Initiatives for Medstar
Hospitals.
Both Capitol and SCM also committed to highlighting and
addressing additional community needs, including food programs,
local resources targeted to the elderly, and health services for
the underserved.
SCM and Capitol also announced that, on an ongoing basis, SCM
will power content generation for Capitol through its Citypost
platform. Capitol Outdoor will drive brand engagement and national
ad sales for SCM.
Visit https://www.capitoloutdoor.com/ and
https://www.smartcitymedia.us/ to learn more.
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SOURCE Capitol Outdoor