MIAMI, July 30, 2020 /PRNewswire/ -- When a company
is known for raising the bar on design and innovation, nothing is
exempt from the mantra of continuous improvement—not even the
company's own name.
That's why Royal Caribbean Cruises Ltd. is now known by a new
moniker: Royal Caribbean Group (NYSE: RCL).
"The name is simpler, fresher and more modern. It's also more
descriptive—Royal Caribbean Group sounds like a parent
company name, reflective of our growth and evolution since we last
updated our identity more than 20 years ago," said Royal Caribbean
Group chairman and CEO Richard
Fain.
The company's flagship cruise line brands – Royal Caribbean
International, Celebrity Cruises, Silversea, Azamara, TUI Cruises
and Hapag-Lloyd Cruises – are all now proud members of Royal
Caribbean Group.
Royal Caribbean Group's logo has also been updated. The
company's iconic crown and anchor emblem has been sharpened and
made more symmetrical, and now resides inside a circle at all
times.
The Royal Caribbean Group identity was designed by Chermayeff
& Geismar & Haviv.
About Royal Caribbean Group
Royal
Caribbean Group (NYSE: RCL) is the operating business name for
Royal Caribbean Cruises Ltd. Royal Caribbean Group is the owner of
four global cruise vacation brands: Royal Caribbean
International, Celebrity Cruises, Silversea and Azamara. Royal
Caribbean Group is also a 50% owner of a joint venture that
operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands
operate 63 ships with an additional 16 on order as of July 10, 2020. Learn more at
www.rclcorporate.com or www.rclinvestor.com.
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SOURCE Royal Caribbean Group