SEATTLE, Aug. 10, 2020 /PRNewswire/ -- Vasili Nassar never imagined his pet nutrition
company would grow at such a rapid pace. June and July 2020, despite being in the midst of a global
pandemic, will be the best sales months ever for Boss Dog Brand®
Inc., the company he began in late 2018. In less than two years,
the Seattle based entrepreneur
launched six gut health products for dogs and cats at record speed
across multiple product segments: Greek Style Frozen Yogurt, Raw
Goat Milk, Freeze Dried Raw Diet, Boss ProPuffs®, Boss ProBalls®
and soon his first foray into pet hard goods with the Boss ProPaws®
Treat Tray. For Vasili, "The future looks bright. We're focusing on
what's important and keeping things in perspective, despite the
coronavirus."
Vasili focuses on narrow segments, where he can bring products
that have added-value, but also stand a fair chance to succeed and
flourish. Every ingredient in all his products are
purpose-driven and everything is environmentally sourced, with the
main focus on pasture to package concepts.
Still, starting a business is never easy and Vasili operates on
the philosophy that patience is a virtue. He often tells others
with a slight grin on his face, "The process is meant to be painful,
especially, if you're doing it right." This mindset has kept Boss Dog®'s
economic viability strong. Much of his business acumen comes from
his previous experience as the founder of a then and now
multi-million dollar Greek yogurt company, which is sold all over
the world.
The company's recent sales have fought off negative financial
pressures consistent with any new startup. It is with this
knowledge of the company's performance during these challenging
times, that Vasili is confident the company is in a very strong
position to grow.
In its first year of business in 2019, Boss Dog's® goal was
market share acquisition at all costs, which included retailer
assistance in placement of branded freezers. Vasili successfully
placed 250 freezers across pet specialty channels in North America, which opened up market share
immediately.
Boss Dog® began out of necessity, when the entrepreneur adopted
a 160-pound dog named Kelby, who was fussy and would eat very
little. Vasili fed his new canine every major dog food brand on the
market, but the pup refused everything. It was at this moment,
Vasili realized there was a lack of quality pet products. He also
noticed there were not many foods that offered digestive health
nutrition in the form of probiotics, along with essential vitamins,
minerals, and supplements.
You can learn more at www.bossdogbrand.com.The company is also
considering near future and long-term funding rounds to achieve
business milestones. Preliminary interest in the company can be
directed to basel@bossdogbrand.com
Contact:
Mary
Tan
Whisker Media
Email:
mary@whiskermedia.com
Cell: 612-209-3303
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SOURCE Boss Dog Brand, Inc.