FORT MYERS, Fla., Aug. 25, 2020 /PRNewswire/ -- Chico's FAS' (NYSE:
CHS) specialty retail brand, Chico's®, introduces The Art
of Chic campaign, a more fashion-forward approach that is true
to its boutique heritage. Designed by women, for women, the brand
seeks to deliver artfully stylish pieces for accomplished women to
embrace and express their individuality.
"Our customer is at the core of everything we do," says
Kimberly Grabel, Senior Vice
President, Marketing. "We are responding to her wardrobe needs by
enabling her to look chic and unique, regardless of her personality
or destination. We put great care and intention into every piece
throughout our collection, crafting designs as versatile as the
women we serve."
Inspired by its heritage of global artisan designs, Chico's
continues to create carefully curated seasonal collections with
quality, comfort and versatility as the focal point. From wardrobe
essentials to unforgettable styles, every item is unique.
"As part of the brand refresh, we have enhanced our logo with an
emphasis on the essence of the brand by highlighting the
chic in Chico's," Grabel continued. "This new modern design
is an introduction of an artful brushstroke that captures the
artistic essence of our brand. It signifies our celebration of
women who embrace the unique expressions of their individual
Chico's is known for its passionate and dedicated community of
brand advocates. Despite COVID-19, the Chico's social media
community has grown 15%, and the brand continues to see
record-breaking engagement metrics.
"As a brand that seeks to spark joy for women, we have created
narratives that engage the customer in a personal way and aim to
put the spirit of chic in everything we do," states Brett Bolin, Creative Director. "We're working
with talented artists and set designers to create custom works of
art inspired by the design of our collections. You'll see this
hand-painted artwork throughout the photography of our seasonal
Chico's will be hosting a sweepstakes for customers next month
for a chance to win a piece of the artwork showcased in the
upcoming Fall campaign.
As part of the integrated marketing campaign, Chico's is also
partnering with a diverse group of social media influencers over
the age of 40, who have a unique sense of style and a joyous
attitude, to amplify the initiative and drive new customer
To view the latest collection featuring easy-fitting,
effortlessly chic styles that suit the new, more casual way of
living, visit www.chicos.com.
Chico's was founded in 1983 as a small gallery filled with
artfully stylish pieces. Chico's continues to provide carefully
curated collections with quality, comfort and versatility, and
essentials punctuated by memorable pieces, pops of color &
prints, and globally inspired finds.
Now, there are over 600 Chico's boutiques and outlets
nationwide, international (franchise) partners, a monthly
catalogue, and 24/7 shopping at chicos.com and
About Chico's FAS, Inc.
Chico's FAS is a Florida-based
fashion company founded in 1983 on Sanibel Island, Fla. The Company
reinvented the fashion retail experience by creating fashion
communities anchored by service, which put the customer at the
center of everything we do. As one of the leading fashion retailers
in North America, Chico's FAS is a
company of three unique brands – Chico's, White House Black Market
and Soma – each thriving in their own white space, founded by
women, led by women, providing solutions that millions of women say
give them confidence and joy.
Our Company has a passion for fashion, and each day, we provide
clothing, shoes and accessories, intimate apparel and expert
styling in our brick-and-mortar boutiques, digital online boutiques
and through Style Connect, the Company's proprietary digital
styling tool that enables customers to conveniently shop wherever,
whenever and however they prefer.
As of February 1, 2020, the
Company operated 1,341 stores in the U.S. and Canada and sold merchandise through 70
international franchise locations in Mexico and 2 domestic franchise airport
locations. The Company's merchandise also is available at
www.chicos.com, www.chicosofftherack.com, www.whbm.com,
www.soma.com and www.mytelltale.com.
To learn more about Chico's FAS, visit www.chicosfas.com.
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SOURCE Chico's FAS, Inc.