FORT MYERS, Fla., April 7, 2021 /PRNewswire/
-- Soma®, Chico's FAS' (NYSE: CHS) intimate
apparel brand, announces the expansion of their annual Bra
Donation program with partners, I Support the
Girls™ and The Bra
"As a brand that is founded, led and designed by women, Soma is
committed to sustainability and helping women in need by giving
unwanted bras a second chance," says Kimberly Grabel, SVP of Marketing, Chico's FAS,
Inc., "We believe that every woman should feel confident and
comfortable in her own skin. Partnering with I Support the
Girls further showcases our ongoing commitment to this
mission. We know some bras are a little more loved and cannot be
donated to a second wearer, so we continue our dedication to keep
bras out of landfills with The Bra Recyclers."
In recognition of Earth Day, Soma is proud to enhance the
program that has been reducing waste for more than a decade. Since
July 2010, Soma has offered a
bi-annual bra donation and bra recycling program, resulting in over
2 million bras that have been reused or repurposed and kept out of
landfills. The program encourages customers to donate gently worn
or new bras to Soma and has been expanded to allow bras and
monetary donations to be donated in our Soma stores year-round. The
expanded scale and scope of the program is a testament to the brand
and customer dedication to making a difference for the planet and
in women's lives.
"Every person, regardless of their circumstances, is worthy of
honor and respect. We are thrilled to continue our partnership with
Soma to allow women who lack access or means to stand tall with
dignity by providing them with basic necessities, like a new bra,"
states Dana Marlowe, Founder and
Executive Director, I Support the Girls.
In addition, Soma will collect monetary donations for I Support
the Girls at its boutiques, outlets, and website to help girls
and women experiencing homelessness, victims of domestic violence,
victims of sex trafficking, refugees and evacuees affected by
Elaine Birks-Mitchell, founder of
The Bra Recyclers®, shares, "Bra-recycling
partners like Soma further our goal of extending the life of
bras, rather than discarding them into landfills."
To date, the number of bras Soma has recycled has a greenhouse
gas emissions impact equivalent to 44.1 tons of waste recycled
instead of landfilled.
For more information about the Soma Bra Donation program, please
Founded in 2004, Soma has been focused on what women want and need
from day one. Soma's all-women led design team has crafted bras and
panties, pajamas and loungewear to make women feel both beautiful
and confident. Now, there are over 250 boutiques and outlets
nationwide, a monthly catalogue and 24/7 shopping at
ABOUT I SUPPORT THE GIRLS
I SUPPORT THE GIRLS (ISTG)
is a 501(c)3 not-for-profit organization that collects and
distributes donations of new and gently used bras and feminine
products to women and girls in need. Visit
www.isupportthegirls.org for more information.
ABOUT THE BRA RECYCLERS
The Bra Recyclers, LLC is a
social enterprise and clothing recycling company specializing in
the reuse of new and pre-loved bras. Their goal is to educate and
influence retailers and consumers on the benefits of the circular
economy and extending the life of clothing (e.g., bras) rather than
discarding them into landfills. The social impact of the re-use of
bras has allowed The Bra Recyclers to donate over 4 million bras to
women and girls around the world in need and/or who are escaping
domestic violence and human trafficking. Visit www.brarecycling.com
for more information.
* I SUPPORT THE GIRLS™ (ISTG) is a
501(c)3 not-for-profit organization that collects and distributes
donations of new and gently used bras and feminine products to
women and girls in need. Visit www.isupportthegirls.org for more
information. New and gently used bras will be donated to ISTG; all
others may be recycled through The Bra Recyclers®.
Monetary donations: Customers may make a monetary donation to
support ISTG through the Charity link on soma.com. Donations
are not refundable or tax deductible.
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SOURCE Chico's FAS, Inc.