WEST CHICAGO, Ill.,
April 13, 2021 /PRNewswire/
-- The Coca-Cola Company and the Jel Sert Company, one of the
world's leading manufacturers of freezer bars, announced the
national rollout of POWERADE Sports Freezer Bars, offering everyday
athletes a new way to enjoy POWERADE. Available in stores
nationwide, POWERADE Sports Freezer Bars feature the brand's most
popular flavors, including Mountain Berry Blast and Fruit
Punch.
"We are very excited to bring POWERADE to consumers in a new and
refreshing way in the form of freezer bars," said, John Larson, Senior Manager, Food Licensing, The
Coca-Cola Company. "We know we'll have great success with our
partners at Jel Sert as we deliver this innovation to sports drink
consumers."
The new Sports Freezer Bars perfectly mirror the taste, texture,
and hydration benefits that have built POWERADE into one of the
most recognizable and successful sports hydration brands in the
world. Each bar, available in sizes ranging from 1.5oz to
5.5oz, will feature POWERADE's Advanced Electrolyte Solution, ION4,
that helps replace the sodium, potassium, calcium, and magnesium,
as well as Vitamins B3, B6, and B12.
The POWERADE Sports Freezer Bar tubes' packaging can be recycled
at no cost through a partnership with international recycling
leader TerraCycle, which aims to help solve the problem of
packaging waste in the United
States and around the world.
About The Coca-Cola Company
The Coca-Cola Company
(NYSE: KO) is a total beverage company with products sold in more
than 200 countries and territories. Our company's purpose is to
refresh the world and make a difference. Our portfolio of brands
includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks.
Our hydration, sports, coffee and tea brands include Dasani,
smartwater, vitaminwater, Topo
Chico, Powerade, Costa, Georgia,
Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and
plant-based beverage brands include Minute Maid, Simply, innocent,
Del Valle, fairlife and AdeS. We're
constantly transforming our portfolio, from reducing sugar in our
drinks to bringing innovative new products to market. We seek to
positively impact people's lives, communities and the planet
through water replenishment, packaging recycling, sustainable
sourcing practices and carbon emissions reductions across our value
chain. Together with our bottling partners, we employ more than
700,000 people, helping bring economic opportunity to local
communities worldwide. Learn more at
www.coca-colacompany.com and follow us on Twitter, Instagram,
Facebook and LinkedIn.
About The Jel Sert Company
The Jel Sert Company is a
family-owned business that's been at the forefront of innovation in
the food and beverage industry since 1926. For nearly a century,
generations of families have enjoyed Jel Sert's products, including
dessert mixes, drink mixes, and freezer bars. The Jel Sert
Company's products are made exclusively in West Chicago, Illinois, with over 1,000
employees sharing the company's passion for creating high-quality,
high-value products. For more information,
visit www.jelsert.com
Media Contact:
Jennie Peters
jennie@82rogue.com
714-357-1372
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SOURCE Jel Sert