NEW YORK, April 21, 2021 /PRNewswire/ -- OTC Markets
Group Inc. (OTCQX: OTCM), operator of financial markets for
11,000 U.S. and global securities, today announced Mirriad
Advertising plc (LSE: MIRI; OTCQX: MMDDF), an in-content
advertising company, has qualified to trade on the OTCQX® Best
Market. Mirriad Advertising plc upgraded to OTCQX from the OTCQB®
Venture Market.
Mirriad Advertising plc begins trading today on OTCQX under the
symbol "MMDDF." U.S. investors can find current financial
disclosure and Real-Time Level 2 quotes for the company on
www.otcmarkets.com.
The OTCQX Market is designed for established, investor-focused
U.S. and international companies. To qualify for OTCQX, companies
must meet high financial standards, follow best practice corporate
governance, and demonstrate compliance with applicable securities
laws. Graduating to the OTCQX Market from the OTCQB Market marks an
important milestone for companies, enabling them to demonstrate
their qualifications and build visibility among U.S. investors.
"Congratulations to Mirriad Advertising on qualifying for the
OTCQX Best Market," said Jonathan
Dickson, Vice President of Corporate Services at OTC Markets
Group. "We are pleased to support entrepreneurial international
companies seeking to strengthen transparency and trading for U.S.
investors. Cross-trading on OTCQX in the U.S. will enable Mirriad
Advertising, which is listed on the London Stock Exchange's AIM
Market, to further expand its engagement with a wider base of
global investors."
"Mirriad Advertising aim to play an important role in the
world's growing $500 Billion
advertising ecosystem. We're at an historic moment in Media &
Advertising, and with the end of cookie based targeting and the
unstoppable rise of ad-free and ad-light streaming environments,
the marketplace is in upheaval and in need of new solutions," said
Stephan Beringer, CEO of Mirriad
Advertising plc. "With a $135 Billion
total addressable market, upgrading to OTCQX marks a valuable step
in Mirriad's strategic plans in the US to provide more global
investors access to join our journey, trading with every major US
broker, in US hours, in US dollars."
"With major global clients already signed, our AI-powered
technology analyses content to identify the most relevant context
for brands to connect with audiences when they're most engaged
using cinematic quality in-content campaigns. As independently
proven by Kantar Media, this contextually based and
interruption-free advertising approach has driven increased
performance in the most valuable key metrics for companies, such as
Brand awareness, purchase intent and actual brand consumption by an
average of +30%. It's a very exciting time," said Beringer.
About Mirriad Advertising plc
Mirriad's award-winning
solution unleashes new revenue for content producers and
distributors by creating new advertising inventory in content. Our
patented, AI and computer vision technology dynamically inserts
products and innovative signage formats after content is produced.
Mirriad's market-first solution seamlessly integrates with existing
subscription and advertising models, and dramatically improves the
viewer experience by limiting commercial interruptions.
Mirriad currently operates in the US, Europe and China.
About OTC Markets Group Inc.
OTC Markets Group
Inc. (OTCQX: OTCM) operates the OTCQX® Best Market, the OTCQB®
Venture Market and the Pink® Open Market for 11,000 U.S. and global
securities. Through OTC Link® ATS and OTC Link ECN, we
connect a diverse network of broker-dealers that provide liquidity
and execution services. We enable investors to easily trade
through the broker of their choice and empower companies to improve
the quality of information available for investors.
To learn more about how we create better informed and more
efficient markets, visit www.otcmarkets.com.
OTC Link ATS and OTC Link ECN are SEC regulated ATSs, operated
by OTC Link LLC, member FINRA/SIPC.
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Media Contact:
OTC Markets Group Inc., +1 (212)
896-4428, media@otcmarkets.com
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