NEW YORK, May 14, 2021 /PRNewswire-PRWeb/ -- The Union of
Agricultural Cooperatives of Kavala (Kavala COOP) from Greece has announced the participation in a
new communication campaign in Canada and the U.S. to promote its kiwis and
territory in conjunction with other exquisite European products,
such as the wines from Abruzzo, Italy, the golden wines from Bordeaux, and the cherries from Rachi Pieria
in Greece.
"The Charming Taste of Europe"
is a three-year campaign promoted by the Vini d'Abruzzo consortium,
the Union of Sweet Bordeaux wines, the Union of Agricultural
Cooperatives of Kavala (Kavala COOP), and the Agricultural
Cooperative of Rachi Pieria "AGIOS LOUKAS," co-financed by the
European Union. This campaign will focus on raising awareness of
these high-quality products in the American and Canadian
market.
Kavala, situated on the coast in northern Greece, is not only one of the most beautiful
touristic destinations, but also a natural oasis where some of the
most delicious fruits and vegetables of Europe are produced following modern and
innovative cultivation practices. Thanks to "The Charming Taste of
Europe" program, the kiwis of
Kavala are now ready to conquer the American and Canadian market
with the slogan, "Enjoy it! It's from Europe."
Starting in the spring of 2021, these agricultural jewels of
Europe will be the protagonists of
numerous initiatives and events dedicated to consumers, media, and
trade professionals both in the U.S. and Canada to educate these markets about their
merits, increase quality standards, and thus enhance their
competitiveness and create new export opportunities.
Some of the most important appointments of 2021 include the
participation in New York's
Restaurant Week and the Winter Fancy Food Show in San Francisco. Throughout the year, there will
be seminars and educational activities with sommeliers, culinary
schools, and clubs, together with some dinners dedicated to trade
and media.
To learn more about "The Charming Taste of Europe Campaign,"
visit charmingtasteofeurope.eu, where it highlights the
characteristics of the selected European products. Pages dedicated
to "The Charming Taste of Europe"
can be found on all main social networks, such as Facebook,
Instagram, and YouTube. The Consortia invites everyone to join the
social media campaign using the hashtag #charmeu.
About the Union of Agricultural Cooperatives of Kavala (Kavala
COOP):
The Union of Agricultural Cooperatives of Kavala (Kavala COOP) was
founded in 1927. Today it has 500 members that include producers
from the provinces of Kavala, Nestos and Thassos, in northern
Greece. The Union has an area of
action particularly developed with the cultivation of fruits and
vegetables, especially kiwis, asparagus, tomatoes, peppers,
watermelons, cherries, and apples. In Greece, the kiwi production is fully complied
with the internationally recognized quality standards and
protocols, as well as with the specifications of the European
legislation, which is characterized worldwide as the strictest in
terms of food safety. Kavala cooperatives apply certified quality
assurance systems in accordance with the standards and protocols of
GLOBAL GAP, GRASP, AGRO 2, IFS, BRC and ISO 22000. The kiwi
processing facilities are located in Haidefto (Nestos Kavala), and
thanks to specialized agronomists and high sensitivity to the
environment, they produce high quality products. For more
information, visit http://www.easkavalas.gr/
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Activity included into the - "The Charming Taste of Europe", Campaign co-founded by the European
Union - Reg. (UE) 1144/2014 - N. 101015721 - REG.
1144/2014_CHARMEU_101015721
The content of this promotion campaign represents the views of the
author only and is his/her sole responsibility. The European
Commission and the European Research Executive Agency (REA) do not
accept any responsibility for any use that may be made of the
information it contains.
Media Contact
Cristina Coari, COLANGELO &
PARTNERS, 6466242885, ccoari@colangelopr.com
SOURCE The Union of Agricultural Cooperatives of Kavala (Kavala
COOP)