WEST PALM BEACH, Fla.,
May 17, 2021 /PRNewswire/ --
Established in 1988, Jon Smith Subs, a South Florida-based sub sandwich franchise
known for their over-stuffed grilled subs and fresh ingredients, is
moving into 2021 with a refreshed brand. The rebranding, which
entails the unveiling of a new "modern retro" design with a new
logo, tagline and campaign promise is an integrated element of the
franchise's current growth strategy.
Having been in business for over 33 years, the brand decided
that it was time for a refresh, building on the solid history and
performance over the last few years as a part of United Franchise
Group's affiliated family of brands. The re-branding is accompanied
by a bold new logo, refreshed interior design elements, a new
tagline, an updated rewards program as well as a new website. Jon
Smith Subs' refreshed brand is intended to reflect the commitment
to sparking customers' curiosity as the franchise is rapidly
growing across the country and with their first entry in
Canada to open this June.
Jim Butler, President of Jon
Smith Subs remarked, "We define ourselves as a curiosity brand. As
we've opened in new markets, the excitement of 'something new'
sparks our customers' interest and they stop in for a visit to find
out exactly who we are." Butler added, "Our growth goals involve
continuing to open throughout the USA and international locations and to
continue driving our curiosity factor in target markets.
The new tagline, "Love Local, Eat Delicious", showcases Jon
Smith Subs' culture of investing in their local communities and
providing their customers with larger-than-life subs jam packed
with flavor. The brand has created the unique experience of
offering flexible menus that uniquely provide "local favorites"
from their respective regions, including The Gator, The Cuban,
Hot Pastrami, The Reuben, and Cajun Chicken; all offer something
for the most discriminating sandwich lover. Additionally, they have
highlighted how they uniquely offer a scratch-made concept that
includes freshly baked bread, hand-grilled sandwich ingredients,
and crispy french fries.
"We find it's important to emphasize that our subs are
'delicious', a word that is commonly under-used by brands. Our
mouthwatering flavors accompany our messaging around our
'overstuffed subs', really emphasizing the hearty portions our
patrons are receiving. " commented Butler, adding, "We find
these are all unique factors about our brand that set us apart from
our competitors. In the end we want your town to be a Jon Smith
Subs town!"
Accompanying their new tagline is the introduction of Jon Smith
Subs' new campaign "Bring Your Big Mouth!" The rewards program,
referred to as BYBM, provides their customers with updates on
special event, new menu items, menu reviews and more.
Currently Jon Smith Subs has franchise agreements in place for
over 38 locations domestically and internationally. The brand
continues to receive high interest in multi-unit franchise
development deals.
To learn more, please visit:
https://jonsmithsubsfranchise.com/
About Jon Smith Subs
Jon Smith Subs was founded in 1988 in Palm Beach County, Florida with the commitment
to serve the absolute highest quality overstuffed, marinated
grilled sirloin steak, real chicken breast and fresh giant deli
subs. With a pledge to use the highest quality meats and
ingredients and bake their bread fresh every day and offer made to
order fries! Jon Smith Subs guarantees large-portioned,
mouth-watering subs that are fresh and delicious
About United Franchise Group
Led by CEO Ray Titus, United
Franchise Group is home to a variety of brands including Signarama,
Fully Promoted, Experimax, Jon Smith Subs, Venture X, Transworld
Business Advisors, Network Lead Exchange, Accurate Franchising, ROI
and The Great Greek Mediterranean Grill. With over three decades in
the franchising industry and more than 1600 franchisees throughout
the world, United Franchise Group offers unprecedented leadership
and solid business opportunities for entrepreneurs.
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SOURCE Jon Smith Subs