DALLAS, May 21, 2021 /PRNewswire/ -- Match Group
(NASDAQ: MTCH) announced today it has teamed up with the White
House to promote COVID-19 vaccinations across its leading U.S.
brands including Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK
and Chispa. Campaigns will include information on where to find
COVID-19 vaccine sites, vaccination badges for singles to display
on their profiles, as well as free "Super Likes" and other
boost-type features for U.S. users who say they are vaccinated.
The campaigns will launch in the coming weeks and run until
July 4th.
"Human connection is so vital for healthy lives -- it's why I am
so committed to this business," said Shar
Dubey, CEO of Match Group. "We are honored to work with the
White House on increasing vaccinations across America, which will
allow people to once again meet in person and engage in meaningful
ways. This will make dating safer for everyone, everywhere."
For many users across Match Group's dating platforms, COVID-19
vaccinations are seen as a necessary step for singles to be able to
date safely in person. Users this year have proactively posted
about their vaccine status and say they view this as an important
component of compatibility.
Below are examples of vaccine promotion campaigns launching
across Match Group:
- Tinder -- Members will be able to add a variety of
stickers to their profile including "I'm Vaccinated" or "Vaccines
Save Lives," with Tinder giving those who support the campaign a
free "Super Like" to help them stand out among potential matches
starting in early June. Tinder will also launch a "Vaccine Center"
with a suite of resources to educate and connect members with their
nearest vaccination site. Tinder was introduced on a college campus
in 2012 and is the world's most popular app for meeting new
people.
- Match -- Members will be able to add a new "Vaccinated"
badge to their profile to display their vaccine status, with those
who participate in the campaign receiving a free "Boost" to help
them stand out on the app. As the #1 dating app for singles looking
for love, Match is ready to help singles get back to dating
safely.
- OkCupid -- Daters will be able to add an "I'm
Vaccinated" profile badge and be featured within OkCupid's
"Vaccinated" stack, its new matching system that lets users search
by select categories on the app. Those who participate will also
receive a free "Boost." The campaign will begin May 24th. OkCupid is the dating app made famous
by its iconic questions that help people "Match on What Matters,"
creating love around the world for all communities.
- Hinge -- Hinge will give users who participate in their
vaccination campaign a free "Rose," which indicates to other users
that they're especially excited to get to know them. Hinge will
encourage users to share their vaccination status on their profile
starting June 1st. As the dating app
"Designed To Be Deleted," Hinge is excited to help get its
community back out on dates and, ultimately, find a
relationship.
- Plenty of Fish -- Members will be able to add an "I Got
My Shot" badge to their profiles in early June. Those who
participate will receive 20 Live! credits to use on the Plenty of
Fish Live! streaming feature. In the spirit of Plenty of Fish's
mission to create low pressure dating experiences, this campaign
will provide members with one less question to ask so they can
start building meaningful connections.
- BLK -- BLK will add a new "Vaxified" profile badge for
singles to show their support in ending the COVID-19 pandemic. When
singles add the badge to their profile, they will also get a free
"Boost" on the app to be one of the first profiles seen by their
matches. The feature will be available starting June 1st. BLK is the #1 dating app made for Black
singles with over 5 million downloads.
- Chispa -- Chispa will add a new "Vacunado" profile badge
for Latinx singles to show their support for ending the pandemic.
Singles who add the badge to their profile will get a free "Boost,"
making them one of the first profiles to be seen by their matches.
The feature will be available starting June
1st. Chispa is the #1 dating app made for Latino singles
with over 4 million downloads (available in English and
Spanish).
Additional details on campaigns will be available in the coming
weeks.
For more on Match Group's work with the White House, please
visit: whitehouse.gov/briefing-room
About Match Group
Match Group (NASDAQ: MTCH), through
its portfolio companies, is a leading provider of dating services
available globally. Our portfolio of brands includes Tinder®,
Match®, Meetic®, OkCupid®, Hinge®, Pairs™, PlentyOfFish®, and
OurTime®, as well as a number of other brands, each designed to
increase our users' likelihood of finding a meaningful connection.
Through our portfolio companies and their trusted brands, we
provide tailored services to meet the varying preferences of our
users. Our services are available in over 40 languages to our users
all over the world.
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SOURCE Match Group