SAN JOSE, Calif., June 2, 2021 /PRNewswire/ -- As the
marketplace's luxury categories continue to gain momentum with
recent quarter over quarter growth, eBay announces the expansion of
its Authenticity Guarantee service to include handbags. Beginning
today, new and pre-owned handbags sold for more than $500 from 16 prominent luxury brands, including
Saint Laurent, Gucci, Celine, Balenciaga, among others, will be
professionally authenticated. The announcement builds on eBay's
authentication program, which initially launched with luxury
watches $2,000+ and was fast followed by sneakers $100+ in late
2020.
"Authenticity Guarantee has changed the way people buy and sell
luxury items on eBay," said Charis Márquez, VP of Fashion at
eBay. "There's a handbag bought every 12 seconds on our
marketplace, and now we're expanding authentication to deliver an
additional layer of trust and confidence for these shoppers and
sellers."
All eligible handbags bought and sold in the U.S. will be vetted
and verified by eBay's team of professionally trained
authenticators, using detailed physical inspection and advanced
technical equipment in a state-of-the-art facility. Shoppers can
visit eBay.com/authentichandbags to browse and buy from a
selection of tens of thousands of new and pre-owned handbags from
in-demand designers – all marked with a badge of Authenticity
Guarantee.
Since launching authentication for luxury watches and sneakers
$100+, the company has seen significant growth: eBay's sneakers
business has grown at a triple digit rate YoY for several quarters,
while its watches business accelerated from 16% to 38% in Q1.
Focusing on these core verticals has, in turn, lifted sales in
other categories as well.
"Demand for luxury items on eBay is soaring – an iconic
Hermes Birkin bag was recently sold
for $98,000 and our watches business
doubled last quarter, " said Tirath
Kamdar, GM of Luxury, eBay. "People come to the
marketplace knowing that they'll find the designers and items that
they're coveting. And now, eBay is delivering a more seamless and
accessible experience that lets shoppers buy and sellers sell
luxury handbags with total confidence."
With handbags joining sneakers sold for $100+ and watches sold
for $2,000+ in the Authenticity Guarantee service, eBay now offers
authentication in three of its top-performing categories –
solidifying the marketplace as a top destination for buying and
selling high passion and high value items.
Authenticity Guarantee for Handbags: How It Works
When
a handbag purchase is made, the seller ships it directly to eBay's
team of professionally trained authenticators for a comprehensive,
multi-point physical inspection, ensuring that the item and
collateral materials are consistent with the listing title,
description, and image. Following this rigorous assessment, the
handbag is sent via expedited shipping to the buyer, at no-fee to
the seller or buyer. Details on the handbags authentication process
include:
- Thorough Inspection: eBay's authenticators inspect the
general quality of materials and serialization, and use
magnification and measurement to inspect the brand logo, hardware,
chains, zippers, and snaps, analyzing the engraving and ensuring
the stitching is uniform.
- Proof of Authentication: An eBay security tag, and
unique Authenticity Guarantee card filled with detailed information
and details about the item such as brand and model to guarantee its
authenticity, is then attached to the bag to finalize the process,
reaffirming confidence in collectability and resale value.
- Verified Returns: For sellers who choose to offer
returns, eBay's handbag authentication program ensures the exact
item initially sold is returned to the seller, via a verified
returns process. Returns are shipped back directly to the
authentication center, where authentication experts verify each
item and its condition before returning to the seller.
- Eligible Brands: Louis
Vuitton, Chanel, Gucci, Hermès, Saint Laurent, Celine, Dior,
Prada, Fendi, Goyard, Burberry, Chloe, Valentino, Givenchy,
Balenciaga, and Bottega Veneta
Shop luxury handbags at ebay.com/authentichandbags and learn more about eBay's authentication offering
for watches, sneakers, and handbags at ebay.com/buyauthentic. For
more, follow
the conversation with @eBay on Instagram, Twitter, YouTube and Facebook.
eBay Luxury Handbags By the Numbers
- eBay sells five handbags every minute, with a sale every 12
seconds
- On average, there are 1.41M
handbags listings on eBay every day
- In 2020, eBay sold over 2 million handbags in North America
- Purchases of luxury handbags from top designers and brands like
Louis Vuitton, Gucci and Prada are
+31% YoY
-
- Mini purses are +72% since February
- Clutches are +30% since February
Source: Numbers based on eBay U.S. 2020-2021 sales data
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SOURCE eBay Inc.