SHELTON, Conn., June 24, 2021 /PRNewswire/ -- Today, Banana Boat®
sunscreen launches its new Pedal for Our Planet challenge,
inspiring families to hop on their bikes this summer and give back
to the planet while having fun. For over 40 years, Banana Boat® has
enabled families to say "yes" to outdoor fun, armed with the peace
of mind that they are protected from the sun's rays with SPF
products they can trust. This summer, the brand is partnering with
fitness and cycling tracking app, Strava, to encourage families to
stay active and go the extra mile. With each mile recorded, they
will earn a donation toward green initiatives.
The Pedal for Our Planet challenge will be available to the
entire 50 states with no purchase necessary. To participate, users
must download the Strava app on their smart phone, set up their
profile and join the Banana Boat® Pedal for Our Planet challenge
using this link here. The challenge will run from June 24 through July 7. For every ten miles
logged via the in-app challenge, Banana Boat® will donate
$10 to the Captain Planet Foundation,
up to $20,000.
"Banana Boat was founded around our core value of protecting fun
under the sun. While this certainly applies to creating awareness
about SPF and protecting our skin when outdoors, we also have a
unique opportunity to help drive change among our community," said
Marketing Director of Banana Boat® Anastasia Tobias. "We chose to partner with
Strava and the Captain Planet Foundation because we all share the
same passion for the outdoors and recognize that if we truly want
to protect the fun, we need to start by protecting and educating
our community about our planet."
Proceeds from the Banana Boat® Pedal for Our Planet challenge
will support the Captain Planet Foundation, which has engaged and
empowered more than 1.6 million youth to be problem solvers for the
planet. The foundation creates and funds programs that include
cultivating community gardens, providing project-based public
education about endangered species and fauna, and grassroots
advocacy on environmental, social and community-impact issues.
Everyone is encouraged to join the challenge and share their
journey on social using the challenge hashtag #BBPedalForOurPlanet.
For additional support, participants are also invited to join the
Banana Boat Bike Club Page in the Strava app and engage with Banana
Boat® on its Facebook, Instagram and Twitter pages where they will
track the latest updates on the challenge including the donation
pledge to date. To learn more about the challenge, please visit the
Banana Boat® Pedal for Our Planet challenge page in the Strava
app.
Banana Boat® reminds the community that it's important to stay
protected when outdoors, especially for long periods of time with
direct sun exposure. Whether for recreation or sport, from kids to
adults, Banana Boat® has a wide range of products that offer
maximum SPF protection. To learn more about Banana Boat®, please
visit BananaBoat.com.
About Banana Boat® Brand
Banana Boat® has been a
trusted sunscreen brand for decades and is a leader in sun
protection, inspiring families to say yes to more fun in the sun.
The Banana Boat® brand offers a wide range of product options that
provide today's busy family with worry-free sun protection, so the
fun can go on and on. Banana Boat® sunscreen products provide
effective broad spectrum UVA and UVB protection and will be
entirely reef friendly by the end of 2021. In addition, many Banana
Boat® products have carried The Skin Cancer Foundation's Seal of
Recommendation for almost two decades.
About Edgewell Personal Care
Edgewell (NYSE: EPC) is
a leading pure-play consumer products company with an attractive,
diversified portfolio of established brand names such as Schick®
and Wilkinson Sword® men's and women's shaving systems and
disposable razors; Edge® and Skintimate® shave preparations;
Playtex®, Stayfree®, Carefree® and o.b.® feminine care products;
Banana Boat® and Hawaiian Tropic® sun care products; Bulldog® and
Jack Black® male skin care and grooming products; and Wet Ones®
moist wipes. The Company has a broad global footprint and
operates in more than 50 markets, including the U.S., Canada, Mexico, Germany, Japan and Australia, with approximately 6,000 employees
worldwide.
About Strava
Strava is the social platform for
athletes and the largest sports community in the world, with over
85 million athletes in 195 countries. If you sweat you're an
athlete, and Strava's mobile apps and website connect millions of
active people every day. Strava gives athletes simple, fun ways to
stay motivated and compete against themselves and others without
having to be in the same place at the same time. All athletes
belong on Strava no matter where they live, which sport they love
or what device they use. Join the community and make the most of
your sport with a Strava subscription.
PRESS CONTACT
Sarah
Lopez
Sarah.Lopez@edelman.com
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SOURCE Banana Boat