BALLWIN, Mo., July 14, 2021 /PRNewswire/ -- 1847 Goedeker
Inc. (NYSE American: GOED) ("Goedekers" or the "Company") and its
Appliances Connection Business, the largest pure-play online
retailer of household appliances in the U.S., today announced it
has engaged Capsule to lead its strategic organizational
rebranding process.
Capsule is a boutique firm that has served clients as a faithful
editor for over 20 years, assisting with branding, company
identity, messaging, and overall marketing strategy to produce
tangible outcomes. Goedekers currently operates under two names,
Goedekers and Appliances Connection, and is now undergoing the
necessary process to transform into a singular brand.
"As our operations continue to grow, we find it paramount to
operate under a single brand entity to help engage customers and
stakeholders throughout every step of their journey with us,"
stated Doug Moore, Goedekers' CEO.
"Capsule has historically provided clients with step-by-step
strategies to better align messaging with long-term goals. We at
Goedekers are excited to bring this brand identity expertise to the
table alongside their suite of consumer insights and activation
strategies to better inform current operations while increasing
customer awareness and recognition."
Under this scope, Capsule will work with Goedekers to review the
brand name, brand identity, visual identity system, and consumer
messaging strategy. This strategic brand review will be aimed at
providing a platform that will accelerate the Company's goal to
change the way Americans buy appliances across the
nation.
About 1847 Goedeker Inc.
1847 Goedeker Inc. is an
industry leading e-commerce destination for appliances, furniture,
and home goods. Through its June 2021
acquisition of Appliances Connection, Goedekers created the largest
pure-play online retailer of household appliances in the US. With
warehouse fulfillment centers in the Northeast and Midwest, as well
as showrooms in Brooklyn, New
York, and St. Louis,
Missouri, Goedekers is a respected nationwide omnichannel
retailer that offers one-stop shopping for national and global
brands. Goedekers and Appliances Connection carry many household
name-brands, including Bosch, Cafe, Frigidaire Pro, Whirlpool, LG,
and Samsung, and also carries many major luxury appliance brands
such as Miele, Thermador, La Cornue, Dacor, Ilve, Wolf, Jenn-Air,
Viking among others and sells furniture, fitness equipment,
plumbing fixtures, televisions, outdoor appliances, and patio
furniture, as well as commercial appliances for builder and
business clients. Learn more at www.Goedekers.com.
About Capsule
For over 20 years Capsule has served as
a faithful editor in the stories of legendary brands. Whether it's
fleshing out brand narratives that rival the classics, putting a
fresh cover on an age old tale or illuminating a brand's voice
through reflecting their values. www.capsule.us
Forward Looking Statements
This press release contains "forward-looking statements" that
are subject to substantial risks and uncertainties. All statements,
other than statements of historical fact, contained in this press
release are forward-looking statements. Forward-looking statements
contained in this press release may be identified by the use of
words such as "anticipate," "believe," "contemplate," "could,"
"estimate," "expect," "intend," "seek," "may," "might," "plan,"
"potential," "predict," "project," "target," "aim," "should,"
"will" "would," or the negative of these words or other similar
expressions, although not all forward-looking statements contain
these words. Forward-looking statements are based on 1847 Goedeker
Inc.'s current expectations and are subject to inherent
uncertainties, risks and assumptions that are difficult to predict.
Further, certain forward-looking statements are based on
assumptions as to future events that may not prove to be accurate.
These and other risks and uncertainties are described more fully in
the section titled "Risk Factors" of the reports that we file with
the Securities and Exchange Commission. Forward-looking statements
contained in this announcement are made as of this date, and 1847
Goedeker Inc. undertakes no duty to update such information except
as required under applicable law.
Contacts:
Mike Houston
Lambert & Co.
646-475-2998
mhouston@lambert.com
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SOURCE 1847 Goedeker Inc.