CHICAGO, July 27, 2021 /PRNewswire/ -- Connex®, a
cutting-edge media management platform developed by Rise
Interactive, one of the top performance marketing agencies in the
world and a wholly-owned subsidiary of Quad, a worldwide marketing
solutions partner featuring a singular Integrated marketing
platform, has won at Business Intelligence Group's 2021 Sales and
Marketing Technology Awards (aka, The Sammys).
According to the Group, The Sammys recognizes "the global
leaders, technologies and organizations helping to solve the
challenges organizations have connecting and collaborating with
prospects and customers."
Connex, named Product of the Year, is Rise's solution to the
ever-growing need for proactive intelligence and automation in
digital marketing. Connex brings Rise's cross-channel media
management philosophy to life at scale by connecting walled gardens
and uncovering areas of opportunity and waste in performance data
across all platforms.
"We are committed to being a tech-enabled agency, emboldened by
the data we can connect between silos and empowered by the
automated insights we can act on in real time," says Larry Fisher, CEO of Rise Interactive. "As part
of Quad, this is just the beginning of our aggressive roadmap to
find and show our clients their pivotal growth opportunities in
digital marketing faster."
In February 2021, Rise made a
significant expansion to Connex with the launch of Connex Alerts,
real-time notifications about digital media performance
opportunities both within and across advertising platforms. Alerts
are delivered via email, Slack, or SMS, and are custom configured
to clients' goals to determine what action to take based on
performance of different creative, messaging, audiences, product,
service lines, geographies, and more. With Alerts running 24/7,
Rise teams can take immediate action on value-driving opportunities
to exceed business KPIs faster.
Natalie Scherer, SVP of Marketing
at Rise, explains that the company built Connex Alerts to
"eliminate once and for all the noise of disparate data sets, and
instead shift the focus to acting, in real time, on value-driving
opportunities as they present themselves. Based on the business
goals of our clients—be it profitable sales on marketplaces, or new
customer acquisition, or revenue growth—our team builds a media
plan in lockstep with specific Connex Alerts that will tell Risers
in real time where the plan is working and driving business
outcomes, and where it is not."
"We are proud to reward and recognize Rise Interactive for their
innovation and dedication to helping both the organization using
their technology and the ultimate consumer," said Maria Jimenez, Chief Nominations Officer,
Business Intelligence Group. "It was clear to our judges that their
efforts will improve how we all connect with the brands we love for
years to come."
About Rise
Rise Interactive is a full-service digital marketing agency,
driving better business outcomes for enterprise brands with a
proven approach to cross-channel media management and customer
experience. Rise is the only performance marketing agency
powered by Connex®, a cross-channel media optimization platform
that enables the agency's analytical marketers to invest each
dollar where it will drive the greatest return. Rise combines media
expertise with an award-winning customer experience practice to
drive, engage, and convert customers better than its clients'
competition. Rise is part of Quad's integrated marketing offering
and is fueled by the most data-driven marketing minds around the
globe, helping leading brands such as ULTA Beauty, Stanley Steemer, Quill, and others make smarter
marketing investments and create more relevant experiences for
their customers. For more information,
visit riseinteractive.com or follow the company on Twitter
@riseinteractive.
About Quad
Quad/Graphics, Inc. (NYSE: QUAD) ("Quad" or the "Company") is a
worldwide marketing solutions partner that leverages its 50-year
heritage of platform excellence, innovation, strong culture and
social purpose to create a better way for its clients, employees
and communities. The Company's integrated marketing platform helps
brands and marketers reduce complexity, increase efficiency and
enhance marketing spend effectiveness. Quad provides its clients
with unmatched scale for client on-site services and expanded
subject expertise in marketing strategy, creative solutions, media
deployment (which includes a strong foundation in print) and
marketing management services. With a client-centric approach that
drives the Company to continuously evolve its offering, combined
with leading-edge technology and single-source simplicity, the
Company has the resources and knowledge to help a wide variety of
clients in multiple vertical industries, including retail,
publishing, consumer technology, consumer packaged goods, financial
services, insurance, healthcare and direct-to-consumer. Quad has
multiple locations throughout North
America, South America and
Europe, and strategic partnerships
in Asia and other parts of the
world. For additional information visit www.Quad.com.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of
recognizing true talent and superior performance in the business
world. Unlike other industry award programs, business
executives—those with experience and knowledge—judge the programs.
The organization's proprietary and unique scoring system
selectively measures performance across multiple business domains
and then rewards those companies whose achievements stand above
those of their peers.
MEDIA CONTACT
Natalie
Scherer
Rise Interactive
(312) 888-2816
natalie.scherer@riseinteractive.com
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SOURCE Rise Interactive