NEW YORK, Aug. 5, 2021 /PRNewswire/ -- Lesbian bars
are closing their doors at an alarming rate. In the late 1980s, an
estimated 200 lesbian bars existed in the
United States. Now, only 21 remain. The Lesbian Bar Project,
launched last year, was created to celebrate the lesbian bars that
remain and offer them crucial support during the darkest days of
the pandemic. With The Lesbian Bar Project's latest campaign ending
at the beginning of July, Hinge is stepping in to provide
much-needed additional support — while furthering its mission of
creating an inclusive world where everyone can find love. This
August, Hinge is committing at least $50,000 in stimulus payments to the lesbian bars
and encouraging its community to visit each location as they face
their next wave of financial challenges.
"The bars that comprise The Lesbian Bar Project are not only a
safe space but an essential part of LGBTQIA+ culture," said
Justin McLeod, Founder and CEO of
Hinge. "Our hope is that this support will help these sacred spaces
to stay open through this summer and beyond." The bars in the
program include a number of iconic, decades-old institutions that
have been at the center of supporting the LGBTQIA+ community, like
Henrietta Hudson in New York City, Alibi in Oklahoma City, OK, and The Lipstick Lounge in
Nashville, TN.
Hinge will educate all of its U.S. users about the importance of
LGBTQIA+ establishments and encourage them to send a Rose — a
premium like on the app — for a good cause. Hinge will contribute
net proceeds from the U.S. sale of Roses on Sunday, August 8th to The Lesbian Bar Project,
with a minimum contribution of $50,000. Additionally, the company has worked
with The Lesbian Bar Project to identify which bars need financial
support, and the stimulus payments will be split equally amongst
the participating bars.
LGBTQIA+ singles can also build a connection with a date while
visiting one of the participating bars. Daters will be able to get
to know each other better through interactive experiences curated
by Hinge, including Prompts throughout the space that are proven to
spark a great conversation.
"We are thrilled to continue to support lesbian bars through a
new program with Hinge, following the success of our recent Pride
Month campaign with Jägermeister's #SAVETHENIGHT initiative," said
Elina Street, The Lesbian Bar
Project co-director. "As people begin to date in-person again, we
encourage them to visit their local lesbian bars and help preserve
the remaining, and vital, LGBTQIA+ establishments."
Hinge's partnership with The Lesbian Bar Project is its latest
initiative supporting LGBTQIA+ daters while fostering meaningful
relationships not only in the app but, most importantly, in person.
Earlier this summer, the company introduced pronouns and sexual
orientation descriptors in the app so that all users can fully show
up as themselves on their profiles.
To learn more about The Lesbian Bar Project, please visit
www.lesbianbarproject.com.
About Hinge
Hinge is the dating app for people who
want to get off dating apps. In today's digital world, singles are
so busy matching that they're not actually connecting, in person,
where it counts. Hinge is on a mission to change that. So we built
a dating app that's designed to be deleted. Currently, the team is
setting up a date every 2 seconds. On Hinge, there are no rules,
timers, or games. Instead, you'll have unique conversations over
what you've shared on your detailed profile. We're for people who
want to get off the app and out on great dates. And it's
resonating. For two years running, Hinge has been the
fastest-growing dating app in the United
States, United Kingdom,
Canada, and Australia. Match Group (NASDAQ:MTCH) acquired
Hinge in 2018.
About The Lesbian Bar Project
In the 1980s, there were
roughly 200 lesbian bars in the U.S. Today, that number is fewer
than 25. As the bars continue to disappear at a staggering rate,
Co-Directors Erica Rose and
Elina Street established The Lesbian
Bar Project — in partnership with Jägermeister's #SAVETHENIGHT
initiative — as a promotional campaign dedicated to
celebrating, supporting, and preserving the remaining lesbian bars
that exist in the United States.
The Lesbian Bar Project seeks to promote and restore these vital
queer establishments, helping them not only survive but thrive in a
post-pandemic landscape.
Contact: press@hinge.co
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