VANCOUVER, BC, Aug. 17, 2021
/PRNewswire/ -- Dating app Plenty of Fish launches new "Plenty of
Pets" campaign to continue providing low pressure ways for singles
to make connections, leveraging their common interest and love of
pets. The campaign features exclusive livestreaming pet content,
including a performance by Moshow (The Cat Rapper), who was
featured on an episode of the Netflix show, "Cat People," and a
commitment by Plenty of Fish to donate $50,000 to the lifesaving nonprofit Petco
Love.
According to a recent Plenty of Fish survey, 97% of single pet
owners in the U.S. believe that pets are a part of their family.
Nearly half (49%) of singles see owning a pet as a turn-on, and
most singles (52%) say it's sexiest when someone has adopted their
pet vs. purchased from a breeder. Knowing how much singles adore
their pets and the role they play in relationships and dating, the
"Plenty of Pets" campaign creates fun and Covid-friendly
opportunities for singles to connect virtually.
"A great way to reduce the pressure that comes with connecting
with someone for the first time is to identify those common
interests that both people are most passionate about - and we know
nothing sparks more passion and excitement than pets," said
Kate MacLean, resident dating expert
at Plenty of Fish.
A whopping 61% of singles believe pets are the best icebreaker
when it comes to meeting someone and one-in-five single pet owners
say they have used a pet as a flirting tactic. Nearly half (46%) of
Gen Z singles have posted photos of their pet on their dating
profile to improve their chances of meeting someone and 48% of them
say they're more likely to reach out to someone on a dating app if
a pet is in their profile picture.
The "Plenty of Pets" content featured on Live! includes:
- 8/17 at 4 p.m. PDT:
Kittenmania, featuring a livestream of adoptable kittens
playing.
- 8/26 at 4 p.m. PDT:
Puppymania, featuring a livestream of adoptable puppies
playing.
- 8/31 at 4 p.m. PDT: The
campaign will wrap with a livestream performance by Moshow (The Cat
Rapper).
- Top Plenty of Fish Live! streamers will also be showing off
their own pets throughout the month, including Oregon Star Girl
(39,000+ fans) who will host a show with her adopted pitbull
Paisley and Jilly Baby (45,000+ fans) who will host a pet showcase
with her dog Dexter, inviting other Plenty of Fish members to show
off their pets during her stream.
"As someone who's really passionate about their pets, I know
firsthand how they can positively impact relationships," said
Moshow, The Cat Rapper. "I love the idea that people watching my
performance on Plenty of Fish Live! could develop connections and
form relationships through their shared love of pets, and I would
be honored to play a small part in their dating journey."
As part of the campaign, Plenty of Fish is donating $50,000 to Petco Love, an organization that aims
to inspire and empower animal lovers to save pet lives.
"At Petco Love, we are passionate about harnessing the power of
love to make communities and pet families closer, stronger, and
healthier — and create a future in which no pet is unnecessarily
euthanized," said Petco Love president, Susanne Kogut. "That's why we are so grateful to
work with brands like Plenty of Fish who are finding unique ways to
bring people together over a shared love of pets."
Additionally, four virtual, pet-related gifts will be available
for members to give during the "Plenty of Pets" content being
featured exclusively on the "POFofficial" Live! channel and the
brand is hosting the "Date My Pet" sweepstakes where fans will have
the opportunity to win prizes totaling $1,500.
Find a full overview of the "Plenty of Pets" campaign here and
visit the Plenty of Fish blog, The Latest Catch for dating
tips and advice. Join the conversation and participate in the "Date
my Pet" sweepstakes on social by following Plenty of Fish on
Instagram and using #PetOnaDate and #PlentyofPets.
Download supporting assets here.
"Plenty of Pets" Survey Methodology
More than 3,400
U.S.-based Plenty of Fish users were polled online in August 2021.
About Plenty of Fish
Plenty of Fish, a Match Group
(NASDAQ: MTCH) company, is one of the largest global online dating
companies, and is available in 11 languages and more than 20
countries. Unlike many dating offerings today, Plenty of Fish
offers a less prescriptive, low-pressure user experience that
allows singles to discover what they're looking for.
About Petco Love
Petco Love is a nonprofit changing
lives by making communities and pet families closer, stronger, and
healthier. Since our founding in 1999 as the Petco Foundation,
we've empowered animal welfare organizations by investing
$300 million in adoption and other
lifesaving efforts. We've helped find loving homes for more than
6.5 million pets in partnership with Petco and organizations
nationwide. Today, our love for pets drives us to lead with
innovation, creating tools animal lovers need to reunite lost pets,
and lead with passion, inspiring and mobilizing communities and our
more than 4,000 animal welfare partners to drive lifesaving change
alongside us. Is love calling you? Visit petcolove.org or follow at
Facebook, Instagram, Twitter and LinkedIn to be part of the
lifesaving work we're leading every day.
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SOURCE Plenty of Fish