FORT MYERS, Fla., Aug. 24, 2021 /PRNewswire/ -- Cultivator of
iconic brands Chico's FAS, Inc. (Chico's, White House Black Market
and Soma), is set to debut a campaign that spotlights the company's
inherent commitment to bettering the workplace for women through
strong female leadership, meaningful benefits, and amenities that
promote work-life balance in today's evolving modern work culture.
The campaign will feature a sampling of the many multi-faceted
women behind each Chico's FAS brand, from a VP of Design - who
is also an avid Equestrian, showing horses in her free
time, to a Boutique Store Manager celebrating over 30
years with the brand - the wife of a sea captain & mom to 3 fur
babies, and a Trend Manager - who moonlights as an amateur
pâtissière. Launching on August 26 in
tandem with Women's Equality Day, Women: Power In The
Numbers will be an evergreen campaign that lives across
Chico's FAS's marketing and social channels as a reminder of the
brand's core tenet of female empowerment.
Chico's FAS: Women By The Numbers
As one of the
leading fashion retailers in North
America, Chico's FAS brands were each founded by women and
are led by women, for women. Ranked among America's Best
Employers for Women for two consecutive years by Forbes,
Chico's FAS, Inc. boasts impressive statistics that speak to a
culture that cultivates robust female talent across all levels in
our three brands:
- 96% of Chico's FAS associates
- 92% of Chico's FAS management
- 69% of Chico's FAS officers
- 98% of Chico's FAS field
leadership is female
- 99% of field associates are
- Both the Executive Chair of
the Board and the CEO/President are women
"Chico's FAS has been dedicated to creating an equal opportunity
work environment for women from the very beginning," says Chico's
FAS, Inc. CEO and President Molly
Langenstein. "Aligned with our brand-wide mission to develop
products that ensure women never have to compromise when it comes
to quality and style, we have established a company standard that
continues to eliminate compromises in the workplace and that
empowers our female employees. Be it through strong benefits
programs, nontraditional amenities or the men and women of Chico's
FAS who stand in unwavering solidarity, Chico's FAS, Inc. is always
evolving to deliver the most progressive model of the modern
Creating a Modern Workplace For Women, By Women
many women across the country, the idea of the 'office' has evolved
dramatically in the last year. A recent customer survey by Chico's
FAS found that of over 1,500 female customers who work full-time,
only 45% work outside the home. Twenty-nine percent (29%) of
the customers now work remotely and 26% of the customers follow a
hybrid work model. Chico's FAS has also evolved to embrace flexible
styles of work and to raise the workplace standards for women by
offering a variety of longstanding and new benefits.
Chico's FAS, Inc. is proud to provide its corporate and field
employees important benefits that support women's work-life
balance, including 8 weeks of paid maternity leave along with an
onsite daycare facility at its corporate headquarters to support
their transition back to work.
Prioritizing the physical wellbeing of its employee community,
Chico's FAS also provides convenient avenues for accessing health
care through an on-site Health Center at its corporate headquarters
and Winder, GA distribution
center. Now offering virtual options, the Health Centers address
concerns ranging from stress management and nutritional counseling
to general practitioner appointments and wellness exams.
Chico's FAS Inc.'s pet-friendly corporate campus also offers a
variety of new amenities designed to take the stress out of
managing everyday life, like a hair salon and dog grooming, along
with other amenities, like a fitness center, dry-cleaning, auto
detailing, and a weekly fresh flower market, some of which have
been available to employees for over a decade.
The Women: Power In The Numbers campaign will debut on
August 26, 2021 on Chico's FAS, Inc.
marketing and social channels.
For more information on Chico's FAS, Inc. please visit
ABOUT CHICO'S FAS, INC.
Chico's FAS is a Florida-based fashion company founded in 1983
on Sanibel Island, Fla. The Company reinvented the fashion retail
experience by creating fashion communities anchored by service,
which put the customer at the center of everything we do. As one of
the leading fashion retailers in North
America, Chico's FAS is a company of three unique brands –
Chico's, WHBM and Soma – each thriving in their own white space,
founded by women, led by women, providing solutions that millions
of women say give them confidence and joy.
Our Company has a passion for fashion, and each day, we provide
clothing, shoes and accessories, intimate apparel and expert
styling in our brick-and-mortar boutiques, digital online boutiques
and through Style Connect, the Company's proprietary digital
styling tool that enables customers to conveniently shop wherever,
whenever and however they prefer.
As of August 24, 2021, the Company
operated 1,284 stores in the U.S. and sold merchandise through
66 international franchise locations in Mexico and 2 domestic franchise airport
locations. The Company's merchandise is also available at
www.chicos.com, www.chicosofftherack.com, www.whbm.com and
www.soma.com as well as through third-party channels.
To learn more about Chico's FAS, please visit our corporate
website at www.chicosfas.com. The information on our
corporate website is not, and shall not be deemed to be, a part of
this press release or incorporated into our federal securities law
Chico's FAS, Inc.
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SOURCE Chico's FAS, Inc.