ROCKFORD, Mich., Aug. 31, 2021 /PRNewswire/ -- Wolverine, the
138-year-old boot and clothing brand, and Ram Trucks, the brand
that is "Built to Serve," have unveiled a one-of-a-kind
collaboration in time for Labor Day to celebrate those in the
skilled trades and the work ethic that it takes to succeed. The
USA-built collection of boots is
inspired by the performance and bold details of Ram Trucks, and for
each item pre-ordered, Wolverine and the Ram Truck brand will
donate to SkillsUSA, a nonprofit organization focused on supporting
the next generation of skilled tradespeople.
"We are proud to partner with Ram Trucks, an industry leading
brand, to honor essential workers and the excellent career
opportunities the skilled trades offer," said Tom Kennedy, global brand president for
Wolverine Footwear and Apparel. "Since 2017, Wolverine has donated
more than $2 million toward
supporting the next generation of skilled workers and we're excited
to be working with another brand that is equally passionate about
investing in the future of the American workforce."
For the last four years, Wolverine has worked with a wide range
of partners including mikeroweWORKS Foundation, Old Rip Van
Winkle Distillery and Metallica Scholars to recognize the value of
American craftsmanship, promote opportunities in the skilled trades
and fund scholarships for the next generation of workers. The
Wolverine x Ram collaboration expands the impact through continued
support of the skilled trades with a $10 donation for every item pre-ordered
benefiting SkillsUSA.
The special-edition boot collection is built in the USA and is inspired by the iconic details of
Ram Trucks.
- Wolverine x Ram Tradesman Safety Toe ($229) – A boot for those ready to get the
job done, the Tradesman has hardworking details inspired by the
signature truck, available in two colorways
- Wolverine x Ram Rebel Safety Toe ($239) – Built for the bold, the Rebel boot
features the signature Rebel Red and details for high performance
all day long, available in two colorways
- Wolverine x Ram Limited 1000 Mile Boot ($400) – Handcrafted in the USA, this iconic 1000 Mile features Horween
leather inspired by the Limited's ultra-premium interior
"The unrivaled elements of the Ram Truck brand meet the style
and timelessness of a classic American boot brand through the
launch of our licensing collaboration with Wolverine," said
Marissa Hunter, vice president of
marketing – North America for Ram.
"The collection seamlessly merges the worlds of automotive and
fashion, drawing inspiration from the Ram Truck interior while
staying true to Wolverine's staple design elements and unwavering
reliability."
To commence the collaboration, the teams have launched a new
60-second video, "Rent We Pay," in partnership
with Sheet Metal Arts. The video spans across digital and
social media, including Ram Trucks official YouTube,
Facebook, Instagram and Twitter channels. Set to a custom song
written for the Ram brand, the video
honors hard-working Americans in the skilled
trades. This is the second installment of the "God Bless the
Working Class" series that salutes American working-class
heroes.
The full collection, including all five boot styles and socks,
is available now for pre-order at wolverine.com/ramtrucks. The
collection will also be featured at select Boot Barn locations
across California and Texas, as well as BootBarn.com and Ram Truck
Store by Amazon in October.
ABOUT WOLVERINE
For over 135 years, Wolverine has taken pride in crafting durable
boots with unrivaled craftsmanship and the highest-quality
materials. With a dedication to innovation, Wolverine provides
dependable comfort and style to hardworking men and women all over
the world. For those who believe in hard work and uncompromising
commitment, Wolverine offers the footwear, apparel and accessories
to get the job done. Committed to supporting those in the skilled
trades, Wolverine's Project Bootstrap was formed in 2014
to celebrate and thank hard working people in the skilled trades
and donate boots to trade students and trades workers. For more
information, visit www.wolverine.com. Wolverine is a division of
Wolverine Worldwide Inc. (NYSE: WWW)
ABOUT RAM TRUCK
In 2009, the Ram Truck brand launched
as a stand-alone division, focused on meeting the demands of truck
buyers and delivering benchmark-quality vehicles. With a full
lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty,
3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram
brand builds trucks that get the hard work done and families where
they need to go.
Ram continues to outperform the competition and sets the
benchmarks for:
- 1,075 lb.-ft. of torque with Cummins Turbo Diesel
- Towing capacity of 37,100 lbs. with Ram 3500
- Segment first 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and
12-inch Uconnect touchscreen
- Best ride and handling with exclusive link coil rear and
auto-level air suspensions
- Most interior space with Ram Mega Cab
- Most capable full-size off-road pickup – Ram Power Wagon
- Ram 1500, America's most powerful half-ton diesel pickup with
480 lb.-ft. of torque, achieves an unsurpassed 33 mpg highway and
delivers up to 1,000 miles of range on a single tank of fuel
- Ram 1500 TRX is the quickest, fastest and most powerful
mass-produced pickup truck in the world
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
- Over the last 30 years, Ram has the highest percentage of
pickups still on the road
Ram is part of the portfolio of brands offered by leading global
automaker and mobility provider Stellantis. For more information
regarding Stellantis (NYSE: STLA), please
visit www.stellantis.com.
ABOUT SKILLSUSA
SkillsUSA is a nonprofit partnership of education and industry
founded in 1965 to strengthen our nation's skilled workforce.
Driven by employer demand, SkillsUSA helps students develop
necessary personal and workplace skills along with technical skills
grounded in academics. This SkillsUSA Framework empowers every
student to succeed at work and in life, while helping to close the
skills gap in which millions of positions go unfilled. Through
SkillsUSA's championships program and curricula, employers have
long ensured schools are teaching relevant technical skills, and
with SkillsUSA's new credentialing process, they can now assess how
ready potential employees are for the job. SkillsUSA has members
nationwide in high schools, colleges and middle schools, covering
over 130 trade, technical and skilled service occupations, and is
recognized by the U.S. departments of Education and Labor as
integral to career and technical education. SkillsUSA has served
13.9 million members since 1965. For more information:
www.skillsusa.org.
ABOUT BOOT BARN
Boot Barn is the nation's leading lifestyle retailer of western
and work-related footwear, apparel and accessories for men, women
and children. The Company offers its loyal customer base a wide
selection of work and lifestyle brands. As of the date of this
release, Boot Barn operates 277 stores in 36 states, in addition to
an e-commerce channel www.bootbarn.com. The Company also
operates www.sheplers.com, the nation's leading pure play
online western and work retailer and www.countryoutfitter.com,
an e-commerce site selling to customers who live a country
lifestyle. For more information, call 888-Boot-Barn or
visit www.bootbarn.com.
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SOURCE Wolverine