LOS ANGELES,
Sept. 1, 2021
/PRNewswire/ -- Luxury fashion destination FORWARD
[FWRD], part of REVOLVE Group, Inc. (NYSE:
RVLV), announces Kendall Jenner as the new Creative Director.
With elevated, modern identities and a deeply-rooted Los Angeles
DNA, the pioneering relationship between FWRD and
Kendall Jenner is
unparalleled.
"I grew up loving fashion and have been incredibly
fortunate to work with some of the most brilliant people in this
business. As FWRD's Creative Director, I am excited to help curate
the site's offering with emerging designers and brands." -
Kendall Jenner, Creative Director
FWRD
The celebrity, entrepreneur, and renowned supermodel
paired with the always on-trend FWRD make for a genuinely organic
partnership that will deliver a next level fashion experience for
shoppers. Jenner has paved her way as a pivotal force in fashion
and is no stranger to creating global trends. With her guidance,
FWRD will advance the future of luxury fashion commerce and the
next wave of must-have designers and trends in the
market.
As the new Creative Director, Jenner will be in charge of the
look and feel of the site, curation of brands sold on the site,
monthly edits of must-have trends, styles, and looks, as well as
marketing ideas, brand partnerships, and brand activations. Jenner will
be kicking off her new role during New York Fashion Week in
September 2021.
"Kendall as the Creative Director for FWRD is the perfect
choice as we continue to invest in the next generation luxury
consumer. We have always had an extreme admiration for Kendall's
style, creativity, and overall exquisite taste. Her multifaceted
experience in the fashion industry and the vision she has outlined
for the FWRD business has the potential to transform our
business and the luxury business as a whole." Michael Mente, Co-CEO and Co-Founder REVOLVE
Group, Inc.
"Kendall is the epitome of luxury fashion, and there isn't
a better fit for this position. As leaders in the industry and
innovators in marketing, we are always looking for fresh ideas,
staying ahead of the curve, and being at the forefront of style
trends. The world looks at Kendall to lead the industry, and we are
beyond excited to have her vision for FWRD come to life."
Raissa Gerona, Chief Brand Officer
REVOLVE GROUP
For more details, visit
FWRD.com and
REVOLVE.com.
About FORWARD:
Translating the
brick-and-mortar boutique into a singular online shopping
experience, FORWARD transcends traditional e-commerce with its
combination of first-class customer service and an elite roster of
designers. Ranging from iconic Maisons de couture to the latest
emerging talents, all of the style's leading names are here, shot
in ever-evolving, consistently chic, and stylishly striking
editorial imagery. For more information, please visit
www.fwrd.com
@fwrd.
About Kendall
Jenner:
As one of the world's most recognized
supermodels, Kendall Jenner plays a
pivotal role in defining the ongoing evolution of the fashion
industry. Throughout her career, she has worked with fashion's most
respected creatives, such as Anna
Wintour, Edward Enninful,
Inez & Vinoodh, Mert & Marcus, and the late great
Karl Lagerfeld. Kendall has appeared
on the covers of the most prestigious fashion magazines; including
three American Vogue covers, as well as all international
additions. Kendall has graced the catwalk for top designers such as
Chanel, Christian Dior, Miu Miu,
Versace and has been selected as the face of brands like
Calvin Klein, Fendi, Givenchy,
Marc Jacobs, Versace,
Burberry, and many more. In
2017, she was named Fashion Icon of the Decade at the Fashion
Media Awards.
She is one of the most followed global presences on social
media. As a measure of her impact, TIME Magazine named Kendall as
one of the 'Most Influential Teens.' Utilizing her extensive online
and offline reach, Kendall has partnered with both Rock The Vote as
well as Vote Save America to encourage young voters to head to the
polls. Additionally, she has contributed to institutions including
the Children's Hospital of Los
Angeles and organizations such as Charity: Water.
About Revolve Group, Inc.
Revolve
Group, Inc. (RVLV) is the next-generation fashion retailer for
Millennial and Generation Z consumers. As a trusted, premium
lifestyle brand, and a go-to online source for discovery and
inspiration, we deliver an engaging customer experience from a vast
yet curated offering of apparel, footwear, accessories, and beauty
styles. Our dynamic platform connects a deeply engaged community of
millions of consumers, thousands of global fashion influencers, and
hundreds of emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike
Karanikolas. We sell merchandise through two complementary
segments, REVOLVE and FORWARD, that leverage one platform. Through
REVOLVE, we offer an assortment of premium apparel and footwear,
accessories, and beauty products from emerging established and
owned brands. Through FORWARD, we offer a highly curated assortment
of iconic and emerging luxury brands. For more information, visit
www.revolve.com.
Forward-Looking Statements
This press
release contains ''forward-looking statements" within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934 and the Private Securities
Litigation Reform Act of 1995. All statements other than statements
of historical or current fact included in this press release are
forward-looking statements, including but not limited to statements
about Kendall Jenner's role with
FWRD and the anticipated impact of her contributions on our
business and the luxury fashion industry. Forward-looking
statements include statements containing words such as "will,"
"expect," "anticipate," "believe," and similar expressions intended
to identify forward-looking statements. These forward-looking
statements are based on our current
expectations. Forward-looking statements involve risks and
uncertainties, and actual results or outcomes and the timing of
events could differ materially from those anticipated in such
forward-looking statements as a result of these risks and
uncertainties, which include, without limitation, risks related to
the continued impact of the COVID-19 pandemic; demand for our
products; general economic conditions; our ability to react to
customers in a cost effective manner; the strength of our brand;
competition; system interruptions; our ability to fulfill orders;
and other risks and uncertainties included under the caption "Risk
Factors" and elsewhere in our filings with the Securities and
Exchange Commission, including, without limitation, our Quarterly
Report on Form 10-Q for the quarter ended June 30, 2021. You are cautioned not to place
undue reliance on these forward-looking statements, which speak
only as of the date of this press release. All forward-looking
statements are qualified in their entirety by this cautionary
statement, and we undertake no obligation to revise or update any
forward-looking statements to reflect events or circumstances after
the date hereof.
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SOURCE REVOLVE