SHENZHEN, China, Sept. 21, 2021 /PRNewswire/ -- From
August 27 to 29, 2021, a "street
culture festival" was held on Shenzhen Festival Avenue. Full of
"street stars", "street creativity" and "street interactions", it
was a feast of street culture. The festival presented numerous
street elements for citizens and tourists, including live band
performances by Losing Control and Wasted Laika,
street DJ shows by Roc, JR Fog, Chen Xin and many other artists, dazzling
skateboarding shows by professional skateboarders, as well as retro
Disco music and street graffiti. Demonstrating the characteristics
of Reform and Opening-up, this carnival added to the vitality and
passion of the district and the city.
As a landmark created under great efforts of the CPC
committee and government of Futian District, Shenzhen Festival
Avenue was officially put into service on August 27, 2021. Planned by IDG ASIA Accelerator, the project has gained
support from Shenzhen International Investment & Promotion
Association and been operated by Shenzhen Chuanghui Urban Space
Operation & Management Co. Ltd. By connecting large commercial
complexes in the CBD of Futian District and taking advantage of the
pleasant cultural atmosphere of areas around Fumin Road, the avenue
has built itself a space that is "dramatic", "immersive" and
"experiential", and introduced elements of art, culture and
exhibition. In this way, the local night-time economy and the
influence of surrounding business areas have been promoted.
Highlighting itself as a local project with international outlook
and standards, the avenue integrated "street culture" into a
business district in a creative way by introducing "street stars",
"street creativity" and "street interactions" to the CBD of Futian.
With street culture and commercial complexes combined, the "street
culture festival" is a "street carnival" with Shenzhen characteristics. The event not only
enriched the leisure time of citizens, but also improve the quality
of their cultural life, contributing to an increase of strength and
vitality of the city.
As a way of passing on a widespread culture based on street
activities, the street culture festival was not only a carnival but
also a part of pop culture integrating fashion, art and music. It
was also the reflection of the attitudes of Shenzhen's young people to break rules and
decide trends. Shenzhen Festival Avenue, as a symbol of youth and
fashion in the city, is turning Fuhua Road as a highly
international festival-themed area by celebrating different
festivals on a frequent basis. The Shenzhen Music Week to be held
this month, for example, will invite 22 groups of musicians to play
the most popular music of summer. The 7-day event will give
citizens a chance to closely enjoy live music. In addition to
performances, the avenue also offers other theme events such as the
Market Carnival in the following October, the Pioneer Art Festival
in November and GLOW SHENZHEN
2021 in December. In the future, murder mystery games, musicals
and other activities that are tailored to trendies will be
available on the avenue. A rule-breaking place of fusion and
innovation, Shenzhen Festival Avenue is right on its way to become
an international landmark and super IP of Shenzhen.
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SOURCE Shenzhen International Investment & Promotion
Association (SZIIPA)