WARREN, N.J., Sept. 28, 2021 /PRNewswire/ -- GSK Consumer
Healthcare (LSE/NYSE: GSK) is raising a cup – or two – of
coffee to celebrate enjoying life's simple pleasures without the
interruption of tooth sensitivity. Joy – something we haven't
had much of throughout the pandemic – is all about feeling
good in small and seemingly simple moments, but for those who
suffer from sensitive teeth, something as little as enjoying a cup
of coffee might not be so joyful.
Wednesday, September 29 is
National Coffee Day and Sensodyne, the #1-dentist recommended
toothpaste brand for sensitive teeth, has launched Repair and
Protect with Deep Repair, a toothpaste for those with dentin
hypersensitivity so they can enjoy a cup of coffee from their
favorite café.
Americans agree that their morning cup of coffee is the most
important thing needed to start the day, and hot coffee remains
superior to iced coffee. According to research conducted by OnePoll
on behalf of Sensodyne®*, the 2,000-person study also found
that:
- HOT, HOT, HOT: 43% of people surveyed prefer hot coffee
to the 34% of people who prefer iced coffee.
- COFFEE TIME = ME TIME: 55% of people surveyed prefer to
enjoy their coffee alone, followed by grabbing a cup with friends
or family, and then at a café.
- CAFFEINE CRAZED: 42% admitted that over the past year
their daily coffee intake has increased.
Sensodyne Repair and Protect with Deep Repair is
scientifically proven to go deep within the dentin
tubules1** and provides clinically significant
sensitivity relief with twice daily brushing2.
Your caffeine addiction likely isn't going anywhere, but your tooth
sensitivity doesn't have to stay.
For people with sensitive teeth, hot or cold beverages can
unexpectedly trigger a jolt of nerve pain.
"Tooth sensitivity is something many people struggle with but by
switching to Sensodyne, you can manage unwanted tooth sensitivities
and get the protection you need," said GSK Oral Care expert,
Monica Biga. "It also provides a variety of benefits such as cavity
protection, breath freshening, and whitening. Sensodyne helps
people maintain a healthy smile and get back to enjoying coffee
without the pain of sensitivity!"
YouTube creators such as The Try Guys, Slice N Rice, The Icing
Artist, Adam Ragusea and more will encourage others who suffer from
tooth sensitivity to also take control of their oral care by
switching to Sensodyne®, reminding individuals that tooth
sensitivity shouldn't stop them from enjoying the little moments,
and let them get back to enjoying the drinks they love.
Sensodyne® Repair and Protect with Deep Repair contains
stannous fluoride, which creates a reparative†*** layer over
exposed dentin for lasting dentin hypersensitivity
protection2***, it provides effective lasting
relief from the twinge of sensitivity*** and offers everyday cavity
protection.
As part of the Sensodyne® portfolio, Repair and Protect
with Deep Repair is available online and at major retail
stores nationwide. To learn more about how to get relief for your
sensitive teeth, visit sensodyne.com and follow Sensodyne® on
Twitter and Facebook.
About Sensodyne®
Sensodyne is the #1 dentist-recommended toothpaste brand for
sensitive teeth. Sensodyne has created unique formulations to help
people overcome tooth sensitivity pain*** and maintain healthy
teeth, while still providing varied benefits such as cavity
protection, whitening and breath freshening.
About GSK Consumer Healthcare
GSK Consumer Healthcare combines science and consumer insights to
create innovative world-class health care brands that consumers
trust and experts recommend for oral health, pain relief,
respiratory and wellness.
About GSK
GlaxoSmithKline – one of the world's leading research-based
pharmaceutical and healthcare companies – is committed to improving
the quality of human life by enabling people to do more, feel
better and live longer. For company information visit:
http://www.gsk.com.
*Methodological Notes
This online survey of 2,000 U.S.
Americans was commissioned by Sensodyne and conducted by market
research company OnePoll, in accordance with the Market Research
Society's code of conduct. Data was collected between June 15, 2021 and June 18,
2021. All participants are paid an amount depending on the
length and complexity of the survey. This survey was overseen and
edited by OnePoll, who are members of the MRS and have corporate
membership to ESOMAR and AAPOR.
Sources
1 In vitro report number G7322/014; GSK data on file;
2020.
2 Parkinson et al; Am J Dent; 2015; 28 (4): 190-196.
3 OnePoll Uninterrupted Joy and Summer Moments Online Survey; GSK
data on file; 2021.
**As shown in an in vitro study.
***With twice
daily brushing.
†Sensodyne Repair & Protect is intended for relief of
occasional dentin hypersensitivity that occurs when sensitive teeth
are exposed to hot or cold substances. It contains stannous
fluoride, a well-established, effective tooth desensitizer with
remineralization properties. There is general scientific consensus
that occluding exposed dentin effectively relieves the occasional
pain of dentin hypersensitivity.
Contact:
Jessica Moschella
jessica.moschella@edelman.com
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SOURCE GlaxoSmithKline Consumer Healthcare