SAN JOSE, Calif., Sept. 29, 2021 /PRNewswire/ --
- Cisco's New Trust Standard offers an industry benchmark
for businesses to grow confidence and develop trusted digital
relationships with their customers
- This new framework raises the bar for building trust with
customers as work becomes hybrid, more data is collected online,
and cyber threats increase.
- Cisco also publishes new data from its 2021 Consumer Privacy
Survey; key findings underscore the need for New Trust
Today, Cisco published its New Trust Standard, a
benchmark for assessing an organization's trustworthiness as they
embrace digital transformation. This new framework raises the bar
for building trust with customers as work becomes hybrid, more data
is collected online, and cyber threats increase. With
supporting data insights from the Cisco 2021 Consumer Privacy
Survey, the New Trust Standard establishes the following
critical elements needed for organizations to earn, maintain, and
grow customer confidence:
- Zero-Trust architecture: Keeping out attackers by
challenging assumptions and verifying every connection, from every
device, every time.
- Trusted supply chain: Being aware of every component,
how it is manufactured, and where it has been – while working
closely with suppliers to mitigate risk.
- Data rights: Stay ahead of evolving customer
expectations and government regulations
- Transparency: Being clear about what data is collected
and how it is used; being open about incidents and issues as they
transpire; and publicizing what is being done to rectify.
- Certifications and regulatory compliance: Demonstrating
commitment to customers by earning trusted certifications awarded
by independent third-party auditors.
"Trust is more than a sentiment," said Anthony Grieco, Cisco's Chief Information
Security Officer. "Digital businesses need the ability to verify
the trust and resilience of its solutions, operations, and actions.
This framework helps us understand the core pillars in a process
that makes trust quantifiable."
In the context of today's digital economy, these elements are
critical to bolster consumer confidence. According to the Cisco
2021 Consumer Privacy Survey, which engaged 2600 respondents
across 12 countries, consumers have a clear desire for transparency
and control with respect to a business' data practices. Other
key survey highlights include:
- "Privacy Actives": Nearly one third of consumers have
taken a more active role in protecting their privacy, including
leaving organizations over their data practices or policies
- Privacy Regulations: Laws are regarded very positively
around the world, albeit awareness remains relatively low in many
- Protections During the Pandemic: Most people want little
or no reduction in privacy protections while supporting broad
public health measures
- Artificial Intelligence: Consumers are very concerned
about the use of their personal data in AI decision-making, and
their trust is at stake
"Privacy is a cornerstone of trust," said Harvey Jang, Cisco's Chief Privacy Officer.
"Transparency, clarity, and control are integral to building and
maintaining consumer confidence."
The New Trust Standard – A
Building Consumer Confidence Through Privacy and Control
Cybersecurity Awareness Month
Cisco Trust Center
Cisco Security Report Series
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