ST. LOUIS, Nov. 2, 2021 /PRNewswire/ -- Build-A-Bear
Workshop (NYSE: BBW) is launching a new digital, interactive
ecommerce experience! Twenty-four years after reinventing
brick-and-mortar retail with the opening of its highly engaging
stores, Build-A-Bear is reimagining its ecommerce site with
the announcement of this important next step in its digital
transformation -- the new Bear Builder 3D
Workshop ™ -- a unique animated
ecommerce shopping experience that brings furry friends "to life"
online. This innovative platform was developed by
Build-A-Bear in partnership with tech and design industry experts;
Buzz 3D, creators of interactive shopping simulations; Nutanix, a
leader in hybrid multicloud computing; TierPoint, a leading data
center and cloud services provider; and PGAV, designers of
amusement park experiences.
In recognition of Build-A-Bear Workshop's commitment to
excellence online, buildabear.com has been recognized by
Newsweek as one of the Best Online Shops in their
recently published 2022 Consumer Guide. Bear Builder
3D Workshop, which has been in development for over a year,
represents a continuation of Build-A-Bear's strategy and dedication
to delivering engaging digital initiatives to support the company's
expanding ecommerce business.
With a digitally reimagined retail experience, the Bear
Builder 3D Workshop is designed to interactively guide guests
through a fresh take on the iconic bear-building experience from
the engaging stuffing process to the magical heart ceremony with
the goal of creating the perfect furry friend online. Available
exclusively at buildabear.com, upon completion of this
immersive 3D interface, the new customized furry friend will be
delivered right to the customer's front door!
"The retail landscape has been shifting as consumers have
increasingly moved to online shopping. Our aim is to meet
guests where and how they prefer to shop. Because we are a
high-engagement brand, we wanted to develop an interactive, digital
shopping option that not only delivered on our iconic in-store
process but offered a dynamic experience to create your own furry
friend," said Sharon Price John,
President and CEO of Build-A-Bear Workshop. "E-commerce has
traditionally been more transactional, but we believe Build-A-Bear
is the perfect brand to break the mold by adding more fun and
engagement to online shopping as we continue to execute our digital
transformation strategy."
When guests enter the Bear Builder 3D Workshop
experience, they are greeted with whimsical music and a selection
of furry friends to choose from, with each featured in a row of Cub
Condos®. Once selected, the furry friend is whisked away to the
stuffing area via a fun trip down the Rainbow Slide. Guests
are prompted to click and drag clouds of stuffing into the furry
friend. After completing the stuffing step, the Bear
Builder 3D Workshop offers a fresh version of the brand's
world-famous Heart Ceremony including making a wish on the furry
friend's heart to officially bring it to life! After brushing
and fluffing, the furry friend dances over to the Wonder Wardrobe
to select from a wide variety of clothing and accessories to create
a unique and fashionable look. The next step is a stop at the
Hear Me Station to add a sound or song to the furry friend.
To complete the process, guests fill out a birth certificate,
including giving a name to their furry friend. With the activity
complete, the finished furry friend grabs a red heart balloon and
floats back to the main ecommerce website where guests can continue
shopping or finalize their transaction.
Furry friends made in the Bear Builder 3D Workshop will
soon be on their way for delivery of real-world hugs whether as a
gift to a loved one or to the guest's home directly!
Build-A-Bear also offers local delivery options so furry
friends can be picked up at nearby Workshops with Buy Online,
Pickup In Store or curbside options. In addition,
Build-A-Bear has partnered with Shipt which provides same day
delivery in select areas throughout the
United States!
To experience this new way to shop at Build-A-Bear, visit
buildabear.com and click on the 3D Workshop icon found in the top
navigation on desktop or in the extended menu on mobile today and
enjoy the fun of the iconic Build-A-Bear Workshop virtually
anywhere!
Check out the full merchandise assortment online at
Buildabear.com or at the nearest Build-A-Bear Workshop. More
information about Build-A-Bear Workshop furry friends, gifts,
events and deals can be found at buildabear.com and guests can
follow and share their furry friend celebrations with the brand on
Facebook, Twitter, YouTube and Instagram.
About Build-A-Bear®:
Build-A-Bear is a multi-generational global brand focused on
"adding a little more heart to life" appealing to a wide array of
consumer groups who enjoy the personal expression in making their
own "furry friends" to celebrate and commemorate life moments. The
company has nearly 500 interactive brick-and-mortar retail
locations that provide guests of all ages an interactive
entertaining experience, which often fosters a lasting and
emotional brand connection. It also offers engaging
e-commerce/digital purchasing activities on www.buildabear.com
including its online "Bear-Builder" as well as the new "Bear
Builder 3D Workshop". In addition, the company leverages its
brand's power and equity beyond retail through entertaining
content, wholesale products and non-plush consumer product
categories via licensing agreements with leading manufacturers.
Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of
$338.5 million in fiscal 2019. For
more information, visit the Investor Relations section of
buildabear.com.
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SOURCE Build-A-Bear Workshop