CINCINNATI and THE
NETHERLANDS, Dec. 1, 2021
/PRNewswire/ -- The Kroger Co. (NYSE: KR), America's largest
grocery retailer, and Kipster Farms, the award-winning egg
production system founded in The
Netherlands, announced today a strategic partnership to
bring the world's first carbon-neutral, cage-free eggs to retail
shelves in the U.S.
"Simple Truth is excited to partner with the innovative team at
Kipster to further elevate our brand's purpose to be a force for
good," said Brad Studer, senior
director, Our Brands for Kroger. "These Simple Truth and
Kipster eggs will be produced in a closed-loop system that aligns
with the highest health and welfare standards for people and
animals. These sustainable, zero-waste eggs reflect yet another
milestone in Kroger's Zero Hunger | Zero Waste mission to help
create communities free of hunger and waste."
MPS Egg Farms, a long-standing Kroger partner based in
North Manchester, IN, recently
started construction on the first production facility using the
proprietary Kipster system.
Information about the
- Uses the highest standards of animal welfare, providing a
cage-free, natural-like wooded environment with plenty of variety,
daylight and outdoor scurrying space
- Uses chicken feed made from surplus food from bakeries and
other food producers, reducing climate impacts vs. standard
- Minimizes fine particle emissions, resulting in better air
quality for farmers and animals
- Powered by rooftop solar panels
Kipster aims to help create a food system in which animals do
not pollute but rather help clean up byproducts of food production.
In this way, chickens upcycle food waste into eggs, meat and
fertile manure. Kipster is the only poultry farmer in the world to
farm with such a high level of circularity.
The new Simple Truth eggs will further expand the brand's line
of natural and more sustainable choices as part of Kroger's Our
Brands product portfolio. Simple Truth and Kipster eggs are
expected to be available in select stores in late 2022.
The innovative partnership advances Kroger's Environmental,
Social and Governance (ESG) strategy – Thriving Together –
which articulates the company's commitment to driving positive
changes for people, the planet and natural systems. It also
reflects the latest progress on the company's phased transition to
cage-free eggs. More information is available in Kroger's 2021 ESG
About The Kroger Co.
At The Kroger Co. (NYSE:
KR), we are Fresh for Everyone™ and dedicated to our Purpose: To
Feed the Human Spirit®. We are, across our family of companies,
nearly half a million associates who serve over 11 million
customers daily through a seamless shopping experience under a
variety of banner names. We are committed to creating
#ZeroHungerZeroWaste communities by 2025. To learn more about us,
visit our newsroom and investor relations site.
About Kipster Farms
At Kipster we find ways to
feed the world population in an honest way, with respect for all
living things, and without passing the cost on to future
generations. Our dream is a sustainable and healthy world in which
all people and animals can live with dignity. Investing in Kipster
and buying our products means helping to make this dream come
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SOURCE The Kroger Co.