ST. LOUIS, Dec. 1, 2021 /PRNewswire/ -- Honey
Girls, a new music-driven live action film based on the popular
Build-A-Bear intellectual property and product line of the same
name, recently premiered to positive fan response with more than
115 million media impressions in its first week of release and now
more than 90 million social media impressions. This feel-good
family film features an inspiring and uplifting message about the
importance of friendship, being true to yourself, and how we are
'better together'.
With the vast majority of fans giving it a 5-star rating on
Amazon, the movie is perfect holiday family movie night faire as it
follows the story of three young musicians from different
backgrounds who enter a competition searching for the "next big
thing", hosted by superstar Fancy G. However, these three
competitors quickly discover they are "better together." To avoid
detection and elimination from the contest, they form a secret band
and perform wearing masks, calling themselves the "HONEY GIRLS."
Their first song becomes an immediate viral mega hit creating a
close call with Fancy G and requires them to ultimately decide what
is more important – fame or friendship.
The film's multi-generational appeal is enhanced by Grammy
Award® winning, multi-platinum singer/songwriter and
actor Ashanti, as superstar Fancy G, and digital star
Tessa Brooks as her executive
assistant. With five original songs written by frequent Lady Gaga
collaborator, Mark Nilan, Jr., and
music supervisor Julia Michels, best
known for projects like A Star is Born and the Pitch
Perfect franchise, the upbeat soundtrack is one the whole
family will love! The three "HONEY GIRLS" are played by young
talents, Ava Grace as Charlie
(disguised as Risa), Frankie
McNellis as Alex (disguised as Teegan) and Aliyah Mastin as Maya (disguised as Viv).
Since the film's release, the Honey Girls plush collection that
inspired the story has experienced double-digit sales
increases. Fans of the Honey Girls can purchase new versions
of the original plush characters, Risa (bunny), Teegan (tiger) and
Viv (bear), at Build-A-Bear Workshop locations, at buildabear.com
or via the Bear Builder 3D Workshop, Build-A-Bear's new
interactive, experiential ecommerce site. Each purchase of a
Honey Girls plush character comes with a download code for the
movie, making this the perfect gift this holiday season!
Check out the trailer and stills from the movie! The new
Honey Girls film is available now on streaming platforms
including AppleTV, Amazon Prime, Vudu, and Google Play and on DVD
at Walmart, Target, Best Buy, and Amazon.
ABOUT BUILD-A-BEAR®
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and-mortar retail locations operated through a
variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers an engaging
e-commerce/digital purchasing experience called the "Bear-Builder"
at www.buildabear.com. In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the company's mission,
while the company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total
revenue of $255.3 million in fiscal
2020. For more information, visit the Investor Relations section of
buildabear.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/new-live-action-movie-honey-girls-delighting-audiences-with-feel-good-message-this-holiday-season-301432560.html
SOURCE Build-A-Bear Workshop